Digital Product Manager

AssuranceAmerica•Atlanta, GA

51d

About The Position

We’re looking for a Product Manager to own and evolve AADirect’s customer-facing digital experiences, including the website, chat tools, AI-enabled interactions, and future self-service capabilities. This role focuses on improving how customers interact with our brand across digital touchpoints, making journeys clearer, faster, and more intuitive. The Product Manager will work cross-functionally with engineering, data, compliance, carrier relations, and call-center operations to deliver high-quality, reliable experiences that drive business performance. We strive for excellence in how we serve our policy holders and agents, and have since we opened our doors in 1998. We believe in creating a culture where all associates have a chance to learn and grow. We also take part in directing 5% of our earnings to fight homelessness, which gives hope with every policy purchased. We're grateful for the team we've created and the values we stand behind. We've pledged to be direct, results driven, and dedicated to the success of our business and each other.

Requirements

3+ years as a Product Manager, Product Owner, or Business Analyst
Strong analytical and documentation skills
Experience working with engineering teams on web products
Ability to translate complex workflows into clear requirements

Nice To Haves

Insurance or fintech experience
Knowledge of quoting flows or carrier integrations
Experience with analytics tools and A/B testing

Responsibilities

Own the roadmap for customer-facing technology, including web, chat, AI features, and emerging digital tools.
Prioritize initiatives based on business goals, customer insights, and operational needs.
Use data and user behavior to identify opportunities and guide product decisions.
Own key journey metrics (completion rate, conversion rate, data accuracy, engagement…).
Partner with the Data team to analyze performance and identify improvements.
Drive product changes that improve user experience and conversion.
Write user stories, acceptance criteria, and detailed requirements.
Collaborate with Engineering and QA to ensure timely and high-quality releases.
Maintain accurate documentation of flows, rules, and configurations.
Engineering: technical planning, feature delivery and technical trade-offs
Data: insights, dashboards, and experimentation
Compliance: disclosures and regulatory requirements
Call Center Operations: alignment with sales workflows
Carrier Relations: ensuring digital experiences meet partner expectations