Digital Product Manager - MarTech and Digital Experience Team

PNC Financial Services Group, Inc.•Birmingham, AL

42d•$72,000 - $117,600

About The Position

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Digital Product Manager within PNC's MarTech and Digital Experience organization, you will be based in Pittsburgh, PA or Cleveland, OH. This Digital Product Manager will develop impactful digital experiences that help shape the future of PNC.com-our enterprise digital storefront-by building scalable, customer-centric solutions that drive business growth and deepen engagement. You'll be part of a collaborative, results-oriented, and data-driven team focused on delivering best-in-class digital experiences. Your work will directly support PNC's enterprise growth imperatives, including household acquisition and customer relationship deepening. Supports the execution of digital strategy across business segments to optimize digital experience, leveraging design thinking and other best practices. Completes basic analysis of digital experience, market trends, and third party requirements as necessary, in support of the development of new and existing digital experiences. May help in business case development. Participates in and makes effective recommendations for the development and design of new and existing digital experiences. Supports in the management of the development, production, roll-out or promotion of digital experiences. Executes customer focused quality assessments and improvement processes. As part of the first line of defense, supports risk management, compliance, and audit needs as necessary. Monitors business results of recently introduced or existing digital experiences, coordinates reporting, and effectively recommends modifications to improve results. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Requirements

High level of organization and attention to detail
Strong communication and project management skills
Analytical orientation to performance measurement
Customer focus with the ability to identify and respond to diverse customer needs
Ability to operate within matrixed organization with multiple stakeholders
Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Nice To Haves

Digital marketing and design experience
Familiarity using a content management system
Experience managing cross functional projects
Comfort analyzing data to make informed recommendations
Use of Adobe digital platforms is a plus

Responsibilities

Translate business objectives into digital journeys using our content management platform to deliver measurable outcomes.
Partner with product, marketing, development and design teams to align digital experiences with strategic goals.
Apply design thinking, test-and-learn methodologies, and performance analytics to continuously improve PNC.com experiences.
Leverage customer insights and market trends to inform experience enhancements.
Facilitate intake and briefing processes to ensure clarity and alignment across stakeholders.
Support creative development and content workflows using our Adobe suite of products.
Monitor KPIs and business results for digital experiences, and recommend optimizations that improve performance and customer satisfaction.
Execute customer-focused quality assessments and support risk management, compliance, and audit needs.
Supports the execution of digital strategy across business segments to optimize digital experience, leveraging design thinking and other best practices.
Completes basic analysis of digital experience, market trends, and third party requirements as necessary, in support of the development of new and existing digital experiences. May help in business case development.
Participates in and makes effective recommendations for the development and design of new and existing digital experiences. Supports in the management of the development, production, roll-out or promotion of digital experiences.
Executes customer focused quality assessments and improvement processes. As part of the first line of defense, supports risk management, compliance, and audit needs as necessary.
Monitors business results of recently introduced or existing digital experiences, coordinates reporting, and effectively recommends modifications to improve results.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards.

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