Sr. Manager, Digital Experience and Merchandising

Chamberlain Group-posted 2 days ago
Full-time • Manager
Oak Brook, IL
5,001-10,000 employees
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Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, LiftMaster® and Chamberlain® , are found in 51+ million homes, and 14 million+ people rely on the myQ® app daily.

  • Lead site merchandising, including category placement, product detail pages, and promotional strategy to improve site conversion rates
  • Develop and execute optimization plans using A/B testing, personalization, and CRO best practices
  • Monitor and report on KPIs including conversion rate, bounce rate, cart abandonment, and subscription attach
  • Drive SEO, site speed, and mobile-first improvements
  • Lead the creation and maintenance of cross-site content calendar to ensure that content is timely and regularly refreshed.
  • Lead a team to proactively review, audit, and update all site experiences, content, and merchanting on an ongoing basis
  • Partner with content and creative teams to deliver compelling product storytelling and conversion-driving assets
  • Manage cross-functional collaboration with product, operations, and IT to optimize UX and site functionality
  • Leading cross-functional initiatives from definition through implementation, including scoping, deliverables, and stakeholder alignment
  • Developing and executing scalable programs that generate leads, adoption, and engagement across priority audience segments
  • Driving annual digital and mobile campaign strategy, planning, and execution across products and services
  • Championing the end-to-end user experience with best-in-class content, intuitive navigation, and strong SEO performance.
  • Optimize the customer journey by analyzing customer buying and shopping behavior and CRM/CDP segmentation, identifying and prioritizing technical and UX enhancement opportunities and developing hypotheses for testing
  • Work with Marketing Sciences team to provide monthly mobile and website analytics, campaign performance reports and benchmarks data against goals in support of overall business objectives
  • Building business cases to evaluate and justify investment in digital initiatives.
  • Expertise in Google Analytics (GA4) and Kochava
  • comprehensive benefits package
  • 401k contribution
  • short-term incentive plan
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