Digital Product Manager

Trove Brands • Lehi, UT

13d

About The Position

The Digital Product Manager – Website will oversee the ongoing development and optimization of Trove Brands’ direct-to-consumer websites . This role owns the digital product roadmap and works cross-functionally to ensure the site delivers a best-in-class customer experience, drives growth, and supports brand objectives. The Digital Product Manager partners closely with marketing, performance marketing, design, and development teams to plan and execute new site features, enhancements, and integrations. This role requires analytical thinking, technical understanding, and a user-centric mindset—ensuring every site initiative is data-informed, brand-aligned, and conversion-focused. At Trove Brands, we build innovative consumer products and brands that enhance everyday life. As the Digital Product Manager, you’ll play a key role in shaping the future of each brand’s online experience — ensuring every customer interaction is seamless, intuitive, and engaging.

Requirements

• 3–5 years of experience in website management, product ownership, or digital product management (preferably within e-commerce or DTC).
• Proven ability to manage a digital product roadmap and translate business needs into functional requirements.
• Experience working with Headless CMS and e-commerce platforms such as Shopify, Builder.io, or similar.
• Understanding of UX/UI best practices, A/B testing, and website analytics.
• Strong technical aptitude—able to collaborate effectively with developers and translate technical details for non-technical stakeholders.
• Proficient in project management tools (ClickUp preferred) and comfortable managing multiple timelines.
• Excellent communication and collaboration skills, with experience working across creative, technical, and marketing teams.
• Analytical thinker with a data-driven approach to problem solving.
• Detail-oriented, proactive, and comfortable managing both strategy and execution.

Responsibilities

• Define and manage the digital product roadmap for the DTC websites, prioritizing features and improvements that enhance usability and performance.
• Partner with cross-functional teams to plan and implement new site functionality, from concept through launch.
• Collaborate with performance marketing, UX/UI, creative, and marketing teams to ensure digital initiatives align with business goals and brand standards.
• Gather and analyze user feedback, web analytics, and performance metrics to identify pain points and opportunities for optimization.
• Work closely with developers to communicate requirements, review functionality, and ensure high-quality execution of website updates.
• Lead testing and QA processes for new features and releases, ensuring smooth deployment and minimal disruption to the user experience.
• Manage relationships with external partners or vendors supporting digital initiatives.
• Collaborate with the CRO and analytics teams to track conversion performance and user behavior, driving continuous site improvement.
• Stay current with digital trends, web technologies, and consumer behavior to recommend forward-thinking site enhancements.

Benefits

• Comprehensive medical, dental, and vision care
• 401k package with employer matching
• Paid Time Off
• Maternity/Paternity leave
• Full indoor basketball/volleyball court
• Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
• Yoga studio
• Meditation/Nap room

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees