Digital Product Manager, Web & App

Papa Murphy's Holdings, Inc.•Vancouver, WA

40d•$85,000 - $95,000

About The Position

The Digital Product Manager, Web & App will serve as the strategic and operational lead for all guest-facing digital properties across Papa Murphy's and the BBQ Holdings portfolio (including Famous Dave's, Granite City, and other brands). Operating within the Digital Marketing organization, this position is accountable for defining and advancing the end-to-end digital guest journey across web and mobile applications--from initial discovery and order initiation through loyalty integration, personalized engagement, and ongoing retention. This individual will apply rigorous product management practices to enhance usability, accelerate channel growth, and ensure digital platforms effectively support marketing, loyalty, and ecommerce objectives. The role requires a balance of strategic vision, technical fluency, and data-driven decision making to deliver measurable business outcomes.

Requirements

3--6 years of progressive experience in digital product management, ecommerce, or digital marketing, ideally within the restaurant, retail, or hospitality sectors.
Demonstrated expertise in guest journey design, ecommerce transaction flows, and mobile app/web product optimization.
Hands-on experience with A/B testing, personalization frameworks, and digital analytics platforms.
Ability to manage competing priorities across commerce-driven objectives (conversion, basket size, loyalty usage) and content-driven initiatives (seasonal campaigns, SEO optimization).
Strong technical literacy and proven ability to translate business requirements into actionable product specifications; experience working with developers, APIs, and third-party platforms.
Exceptional project management, organizational, and communication skills; capable of influencing stakeholders and managing deadlines in a fast-paced environment.
Vendor management expertise, including contract oversight, performance management, and collaborative innovation.
Experience managing diverse stakeholders including franchisees, operations leaders, and cross-functional brand partners.
Bachelor's degree in Marketing, Business, Information Systems, or equivalent experience.

Responsibilities

Develop, maintain, and execute the product strategy and roadmap for Papa Murphy's and BBQ Holdings websites and mobile applications, aligned with brand and enterprise objectives.
Define and prioritize requirements to enhance the guest experience, including improvements to ordering flows, personalization, loyalty engagement, and checkout conversion.
Lead day-to-day collaboration with external partners, including web/app development agencies, conversion rate optimization (CRO) partners, and extended vendors across loyalty and analytics, ensuring accountability, delivery quality, and long-term platform scalability.
Manage product development processes including sprint planning, requirements documentation, user acceptance testing (UAT), and successful go-live execution.
Partner closely with Brand Marketing, Digital Lifecycle, and cross-functional teams (Technology, Data/Analytics) to ensure timely and accurate delivery of content, promotional campaigns, and ecommerce initiatives, optimized for SEO, local relevance, and channel adoption.
Oversee management of localized store and brand pages, including coordination with partners such as Yext and Uberall, ensuring accuracy, SEO optimization, and consistency across digital touchpoints.
Establish and manage a structured A/B testing and personalization program designed to drive incremental improvements in conversion, retention, and lifetime value.
Utilize digital analytics and experimentation platforms (e.g., GA4, Optimizely) to measure performance, assess feature effectiveness, and inform future roadmap priorities.
Ensure compliance with ADA accessibility requirements, privacy/security standards, and mobile-first design best practices across iOS, Android, and responsive web.
Define, monitor, and report on channel performance metrics, incorporating guest feedback and behavioral insights into continuous product enhancements.
Drive cross-brand governance by balancing portfolio-wide digital standards with brand-specific requirements across Papa Murphy's and BBQ Holdings.
Support change management and adoption across franchisees and operations teams, ensuring new features, campaigns, and platform updates are effectively communicated, trained, and rolled out.
Stay current on emerging digital trends in QSR/restaurant technology (e.g., AI-driven personalization, loyalty innovation, and ecommerce best practices) and proactively recommend opportunities for innovation.

Benefits

Competitive insurance benefits including medical, dental, vision, HSA, and FSA (dependent care/medical)
Company paid life, accidental death & dismemberment, and long-term disability insurance
Optional supplemental life, accidental death & dismemberment, and short-term disability insurance
401(k) retirement account with employer match and immediate vesting
Paid time off accrual account (starts at 10 days per year, with an additional day added annually up to 20 days)
40 hours of accrued Paid Sick and Safe Time annually
10 paid holidays per year, plus an additional 2 floating holidays
8 Hours of Papa Cares Volunteer Hours per year
Paid Parental Bonding Leave
Tuition Assistance
Employee Assistance Program
50% pizza discount at Papa Murphy's Company Stores