Digital PR Consultant

Brave Bison•London, CA

4d•Hybrid

About The Position

DPR CONSULTANT, ORGANIC PERFORMANCE Who are we? A world where complexity is the only constant demands a new breed of company. Brave Bison is a different beast: a media, marketing and technology company purpose built for the digital era. Our universe is made up of award-winning business arms Brave Bison, Engage, SocialChain and MTM. And we’re underpinned by leading marketing training practice, MiniMBA, as well as our very own social-first media network who deliver monthly views in the billions for some of the biggest channels in sport and entertainment across YouTube, Snap, Meta and TikTok. We’re a global collective who live and breathe digital, working with some of the boldest brands in the world to capitalise on the complexity that defines the modern marketing landscape. Our mission New platforms, new behaviours, new audiences, new trends, new technologies, new regulations—our clients’ worlds get more complex daily. Their agency partnerships shouldn’t. It’s our job to cut through the chaos, make the complex simple and navigate a clear path to growth for them. That’s why we make it our mission to capitalise on complexity for our clients—across consultancy, capability and execution—by crafting dynamic digital solutions that outpace tomorrow’s challenges. Our values We’re a proudly diverse business comprised of deep specialists across media, marketing, training and technology. Although our skills, backgrounds and beliefs may differ, we are united by four core shared values: Bold Curiosity. We run at change and challenge convention because we love to push the boundaries of what the world thinks is possible. We champion discovery, go deep into our clients’ worlds and are always hungry to learn more about them, our specialisms and each other. Connected Clarity. We are focused in our collaboration — joining the right dots between our clients, our partners and our herd of experts to deliver agile solutions at speed and scale. We set a shared ambition from the outset, are transparent at every stage and always strive to make the complex simple. Positive Encouragement. We want to make working with us the best part of someone’s day. We lift one other up, find the fun in the day to day and are committed to ensuring everyone belongs. Constant Impact. We believe in outcomes over outputs. We’re goal orientated, results driven and data-led. We show up with passion every day. And we’re always honing our craft. Brave Bison Performance With over 20 years experience growing our clients’ businesses through digital media, we help brands leverage the right data, right partners and right tech to capitalise on complexity and supercharge their online growth. By going deep into our clients’ world, investing their budget where it will work the hardest and ensuring that we only win when they win, we stand for braver digital in a world of opportunity. Your role Client understanding and strategy ownership Applies insights and develops innovative strategic Digital PR plans aligned to our world-class clients’ needs - we eschew conventional approaches in favour of creative, data-driven solutions that deliver exceptional results. You anticipate challenges and provide proactive solutions. Manage the delivery of projects by effectively communicating progress to internal and client teams and ensuring team briefs are delivered in a timely and comprehensive manner. Technical competencies Lead end-to-end ideations, ensuring concepts delivered to clients cut through the noise of competitive industries, earn those all-important links and elevate brands to the next level. Spearhead agile link-building and coverage strategies, ensuring our approach allows for momentum, but delivers meaningful impact. Independently lead and build outreach strategies, including crafting tailored press releases and outreach pitches, making sure to deliver tangible, revenue-attributable results for our clients. Build and nurture relationships with journalists, bloggers, influencers, and media outlets. Product development & team impact Support Digital PR product development and process refinement by identifying new opportunities to innovate and maximise value. Support the DPR team by leading training sessions and mentoring on specialist subjects. Performance: Define measurement and reporting workflows for your accounts and regularly update clients with key updates alongside recommended next steps. Stay up-to-date with industry trends, PR tools, and media opportunities to continuously innovate and improve campaigns. Client acquisition Work closely with Senior Product, Heads of Department and Commercial team to identify new opportunities for the brilliant brands we support. Support key business review meetings, taking ownership of the Digital PR sections.

Requirements

3+ years’ Digital PR experience
Experience working with clients directly and managing client strategy in an agency environment
Editorial contacts and/or an established method for building journalist relationships
Full understanding of SEO basics, and how link-building, Digital PR and content link together
Proven Digital PR capabilities e.g. successful campaigns, earned coverage
Excellent Excel and PowerPoint skills
Familiarity and experience with key tools and software such as media databases (Roxhill), backlink tools (Ahrefs and Majestic) and reporting software (SEO Monitor, GA4, Search Console), as well as leading AI tools.
UK work authorisation.

Nice To Haves

US and European market knowledge would be a nice to have, alongside experience in eCommerce, FS and travel verticals.

Responsibilities

Applies insights and develops innovative strategic Digital PR plans aligned to our world-class clients’ needs
Manage the delivery of projects by effectively communicating progress to internal and client teams and ensuring team briefs are delivered in a timely and comprehensive manner.
Lead end-to-end ideations, ensuring concepts delivered to clients cut through the noise of competitive industries, earn those all-important links and elevate brands to the next level.
Spearhead agile link-building and coverage strategies, ensuring our approach allows for momentum, but delivers meaningful impact.
Independently lead and build outreach strategies, including crafting tailored press releases and outreach pitches, making sure to deliver tangible, revenue-attributable results for our clients.
Build and nurture relationships with journalists, bloggers, influencers, and media outlets.
Support Digital PR product development and process refinement by identifying new opportunities to innovate and maximise value.
Support the DPR team by leading training sessions and mentoring on specialist subjects.
Define measurement and reporting workflows for your accounts and regularly update clients with key updates alongside recommended next steps.
Stay up-to-date with industry trends, PR tools, and media opportunities to continuously innovate and improve campaigns.
Work closely with Senior Product, Heads of Department and Commercial team to identify new opportunities for the brilliant brands we support.
Support key business review meetings, taking ownership of the Digital PR sections.

Benefits

Dynamic working:To keep that work-life harmony in check, we're flexible on where and when you work
Private medical insurance:To keep you fighting fit and give you and your family peace of mind.
Income protection:We know it feels good to be covered, just in case.
Calm Subscription:Now more than ever, it’s important to mind your mind!
25 days annual leave:This increases to 27 days after three years with us, and then increases every subsequent year up to a max. of 30 days
Christmas closure:No need to save holiday days for the Christmas closure period. It's on us!
Birthdays off:One extra day to celebrate your big day
Summer hours:Between June and Aug we finish at 15.00 every Friday.
Online coaching and mental health support:Unlimited via OpenUp
Remote Working:Work abroad for up to one month a year.
Performance & Salary: Reviewed twice a year for everyone.