Senior Digital PR Executive

Brave Bison•London, CA

2d•Hybrid

About The Position

As a Senior Digital PR Executive you will be responsible for supporting our Digital PR strategies by working alongside our Consultants and above. You will be responsible for overseeing impactful outreach strategies, leaning into senior support if required to ensure we're delivering maximum value to our lovely clients. From developing remarkable pieces of content to building relationships with journalists, influencers, and media outlets to secure high-value and relevant links and occasionally reporting back to your clients, you’ll bring a penchant for all things media and outreach, innovative ideas and high energy to a team who love pushing the boundaries and demonstrating unquestionable value. You will also support traditional link building efforts that don’t necessarily require fresh content to pitch to third party websites.

Requirements

+2 years’ Digital PR experience
Experience working in an agency environment
Editorial contacts and/or an established method for building journalist relationships
Full understanding of SEO basics, and how link-building, Digital PR and content link together
Proven Digital PR capabilities e.g. successful campaigns, earned coverage
Solid Excel and PowerPoint skills
Familiarity and experience with key tools and software such as media databases (Roxhill), backlink tools (Ahrefs and Majestic), BuzzStream and reporting software (SEO Monitor, GA4, Search Console).

Nice To Haves

US and European market knowledge would be a nice to have, alongside experience in eCommerce, FS and travel verticals.

Responsibilities

Support the timely delivery of our work by working alongside your team to meaningfully communicate progress and impact of our work to our clients.
When appropriate, take charge and strategically lead smaller accounts, taking accountability of their performance. Here, your role will be to understand your client’s objectives and apply insights to your Digital PR roadmaps ahead.
Where relevant, lead ideations, ensuring concepts delivered to clients cut through the noise of competitive industries, earn those all-important links and elevate brands to the next level.
Support and put forward new ideas for ensuring our link building approach is both tactical and multi-faceted for our clients.
Independently lead and build outreach strategies, including crafting tailored press releases and outreach pitches, making sure to deliver tangible results for our clients.
Build and nurture relationships with journalists, bloggers, influencers, and media outlets.
Carry out end to end campaign research, ensuring our campaigns produce relevant headlines that you can successfully pitch to the media.
Executing more traditional link building activities such as but not limited to prospecting unlinked brand mentions and broken link opportunities.
Support Digital PR product development and process refinement by identifying new opportunities to innovate and maximise value.
Support the DPR team by leading occasional training sessions and mentoring on specialist subjects.
Feed into measurement and reporting workflows for accounts you support as set out by your account’s DPR lead.
Stay up-to-date with industry trends, PR tools, and media opportunities to continuously innovate and improve campaigns.
Attend key business review meetings, taking ownership of certain Digital PR slides when appropriate.

Benefits

Dynamic working:To keep that work-life harmony in check, we're flexible on where and when you work
Private medical insurance:To keep you fighting fit and give you and your family peace of mind.
Income protection:We know it feels good to be covered, just in case.
Calm Subscription:Now more than ever, it’s important to mind your mind!
25 days annual leave:This increases to 27 days after three years with us, and then increases every subsequent year up to a max. of 30 days
Christmas closure:No need to save holiday days for the Christmas closure period. It's on us!
Birthdays off:One extra day to celebrate your big day
Summer hours:Between June and Aug we finish at 15.00 every Friday.
Online coaching and mental health support:Unlimited via OpenUp
Remote Working:Work abroad for up to one month a year.
Performance & Salary: Reviewed twice a year for everyone.