Digital PR Strategist

Rise At Seven•New York, NY

9d•$70,000 - $75,000•Hybrid

About The Position

As a Digital PR Strategist, you are the command centre of your accounts. You’re adept at developing, selling in, managing, and evaluating PR campaigns and ongoing reactive PR activity for a number of clients, with whom you will build strong relationships and trust. You have a good commercial IQ and you understand how to manage agency profitability and client budgets. You will most likely have a minimum of three years’ experience in PR agency side, with some experience in digital and traditional PR as well as a good understanding of SEO and social media platform operations.

Requirements

Minimum of three years’ experience in PR agency side
Experience in digital and traditional PR
Good understanding of SEO and social media platform operations

Responsibilities

Account & Campaign Management
Onboarding clients into PR, making budget and KPI recommendations and roadmap creation
Manage the client accounts plan for our campaign's and reactive PR service
Drive and own the performance of your accounts. You are responsible for hitting KPIs and retaining clients
Created detailed reports on PR performance and work externally, proving ROI to clients
Communicate directly on calls and via other comms with our clients keeping them informed, educated and excited
Ask killer questions to know the brief inside out and set KPIs for the PR team
Report on PR performance internally to the Head of Digital PR
Work to improve client performance and deliver regular high-quality results for brand, SEO, PR (whatever the KPI)
Manage the workload of execs who are working on your accounts making sure they are completing tasks/outreach
Train, supervise, direct and sign off PR execution angles, and releases for your accounts, providing feedback to help execs perform better each time
Pulling your account team together to dream up, design, develop and deliver campaigns
Own campaign ideation and brainstorming, working closely with the creative team to deliver top-tier campaign ideas to clients
Own reactive PR ideation and strategy, providing creative PR ideas to land our clients into current news moments
Understand how we can deliver bigger than just links
Act as media relations expert. You will have great media contacts, be ready and willing to sell in stories, and mentor teams to help them develop media relations skills
Understand industry analysis and know trends in PR - creating thought leadership to market the agency
Be able to develop and run data first (search first) ideas using audience, data and topics that are relevant as well as creative cross-channel campaigns
Writing press releases
Leading strategy on media lists, creating a detailed approach to outreach for execs to follow that will lead to successful campaigns
Ensure our PR sell-in tactics are successful
Understand what stories and content the press like to cover
Be aware of what competitors are doing to land links and media placements
Spot opportunities to deliver above and beyond the link target or spot new hooks
Make it your mission to help support the execs to turn around struggling campaigns
Working on new business for the agency and running pitches to drive revenue
Drive agency culture through your everyday work and engagement with others in the team
Support the PR account supervisor & strategists in training junior team members
Contribute to creating and improving operational processes within the PR team
Line manage junior team members where required
Contribute to agency and campaign marketing