Digital Platform Marketing Specialist

Johnson Controls•Milwaukee, WI

1d•Hybrid

About The Position

Build your best future with the Johnson Controls team As a global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet. Join a winning team that enables you to build your best future! Our teams are uniquely positioned to support a multitude of industries across the globe. You will have the opportunity to develop yourself through meaningful work projects and learning opportunities. We strive to provide our employees with an experience, focused on supporting their physical, financial, and emotional wellbeing. Become a member of the Johnson Controls family and thrive in an empowering company culture where your voice and ideas will be heard – your next great opportunity is just a few clicks away! What we offer: Competitive salary Paid vacation/holidays/sick time Comprehensive benefits package including 401K, medical, dental, and vision care On the job/cross training opportunities Encouraging and collaborative team environment Dedication to safety through our Zero Harm policy What you will do: The Digital Platform Specialist is responsible for the centralized operational management of global digital events, serving as the system owner and execution lead for webinar and virtual event delivery and also oversee our in-person event registration platform. This role owns the end-to-end operational lifecycle of digital events—including calendar governance, webinar setup, execution support, metrics and post event data readiness—using BigMarker as the system of record. The role ensures that digital events are delivered consistently, reliably, and at scale, while enabling clean integration with Marketing Automation Platforms (MAP), Data Cloud, and CRM systems. This position acts as the single operational point of accountability for digital events and customer event registration globally, allowing marketers to focus on content, audiences, and outcomes rather than tools and logistics. Why This Role Matters: This role is a force multiplier for global marketing: Frees marketers from operational overhead Improves event quality and reliability Enables scalable growth in digital events Ensures clean, trusted data for attribution and ROI How you will do it: Global Governance & Planning in partnership with global Digital teams Own and maintain the global digital events calendar, ensuring: Alignment to campaign and NPI timing Avoidance of audience overlap License and platform capacity management Enforce standard operating procedures (SOPs) for digital events, including: Intake requirements Readiness gates Naming, tagging, and archiving standards Serve as the platform owner for BigMarker and Swoogo, ensuring consistent use across regions and business units Webinar & Platform Operations Support Build and configure webinars in BigMarker, including: Registration pages Email notifications Webinar room settings Polls, surveys, certificates, and recordings Maintain and govern approved webinar templates in partnership with Brand and Digital teams Provide eventlevel access to agencies and partners while protecting platform governance Troubleshoot platform issues before and during live events, serving as escalation point Conduct platform training for new users Execution Support & Live Event Readiness Coordinate preevent logistics: Speaker invitations and roles Practice sessions and runofshow reviews Final readiness checks Support or lead live event execution, including: Session start/end Speaker handoffs Realtime troubleshooting Ensure all engagement data is captured and recordings are successfully archived Data Readiness & Integration Enablement Support Partner with Digital/MAP and Data teams to: Trigger postevent data extraction Validate event data (registrants, attendees, engagement) Ensure data cleansing occurs before CRM ingestion Support connector or APIbased integrations between BigMarker, MAP, Data Cloud, and CRM Act as operational liaison for data issues tied to digital events Continuous Improvement & Enablement Identify opportunities to: Reduce manual effort Improve scale and repeatability Enhance event quality and reliability Create and maintain: Operational checklists Runbooks Training materials for marketers and agencies Track operational KPIs (e.g., ontime readiness, template adoption,) ensuring we are hitting on our say/do ratio

Requirements

Bachelor’s degree in Marketing, Communications, Event Management, or related field
6+ years of experience in:
Digital events
Webinar operations
Marketing operations or event technology
Handson experience with webinar platforms (e.g. BigMarker, GoToWebinar, ON24, Zoom Webinars, Swoogo)
Strong operational and project management skills
Comfortable working across global teams and time zones
Strong influencing capabilities and ability to hold cross-functional leaders accountable

Nice To Haves

Experience operating in a centralized governance model
Familiarity with:
Marketing automation platforms (Marketing Cloud, Eloqua, Pardot)
CRM systems (Salesforce)
Data integration concepts (connectors, APIs, data validation)
Experience supporting agencies or external partners
Strong troubleshooting and escalation management skills
Global time-zone coverage

Responsibilities

Global Governance & Planning in partnership with global Digital teams
Own and maintain the global digital events calendar
Enforce standard operating procedures (SOPs) for digital events
Serve as the platform owner for BigMarker and Swoogo
Webinar & Platform Operations Support
Build and configure webinars in BigMarker
Maintain and govern approved webinar templates in partnership with Brand and Digital teams
Provide eventlevel access to agencies and partners while protecting platform governance
Troubleshoot platform issues before and during live events, serving as escalation point
Conduct platform training for new users
Execution Support & Live Event Readiness
Coordinate preevent logistics
Support or lead live event execution
Ensure all engagement data is captured and recordings are successfully archived
Data Readiness & Integration Enablement Support
Partner with Digital/MAP and Data teams to: Trigger postevent data extraction
Validate event data (registrants, attendees, engagement)
Ensure data cleansing occurs before CRM ingestion
Support connector or APIbased integrations between BigMarker, MAP, Data Cloud, and CRM
Act as operational liaison for data issues tied to digital events
Continuous Improvement & Enablement
Identify opportunities to: Reduce manual effort
Improve scale and repeatability
Enhance event quality and reliability
Create and maintain: Operational checklists
Runbooks
Training materials for marketers and agencies
Track operational KPIs (e.g., ontime readiness, template adoption,)