Digital Marketing Specialist

O'Reilly Auto Parts • Headquarters, KY

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About The Position

Coordinate and implement marketing campaigns in digital mediums by establishing objectives, reporting, and media plans. ESSENTIAL JOB FUNCTIONS Participate in the day-to-day implementation and optimization of paid marketing activities across digital channels (PPC, display, pre-roll, etc). Optimize campaigns to meet the need and direction of the merchandise and marketing teams (based on seasonality, product sales, new product launches, etc.). Implement additional supplier campaigns with vendor reimbursement dollars as appropriate (seasonally, new product launches, etc). Use Google Analytics, and other available tools, to evaluate search campaigns by providing regular reporting, analysis and recommendations. Conduct ongoing keyword research and selection for pay-per-click campaigns and to maximize the effectiveness of campaigns. Stay up to date on the latest digital trends, tools and best practices and share information with other members of the digital team. Ensure all aspects of campaigns are properly tracked and trafficked. Partner with the in-house creative team to generate assets as needed. Provide administrative support to the Marketing team in the areas of invoice processing, budget tracking, and phone coverage. Assist with special department projects at the direction of the Marketing Manager, Director or Vice President.

Requirements

• Experience with and knowledge of online marketing and paid search advertising set-up and coordination (Google Ads, Google Analytics, etc.).
• Bachelor s degree in marketing, communications or business.
• Must be able to analyze and present results.
• Must be self-motivated and creative.

Nice To Haves

• Ideal candidate will have experience and knowledge of online/digital marketing.
• Experience with and knowledge of the following software: Excel, Microsoft Word, PowerPoint.

Responsibilities

• Participate in the day-to-day implementation and optimization of paid marketing activities across digital channels (PPC, display, pre-roll, etc).
• Optimize campaigns to meet the need and direction of the merchandise and marketing teams (based on seasonality, product sales, new product launches, etc.).
• Implement additional supplier campaigns with vendor reimbursement dollars as appropriate (seasonally, new product launches, etc).
• Use Google Analytics, and other available tools, to evaluate search campaigns by providing regular reporting, analysis and recommendations.
• Conduct ongoing keyword research and selection for pay-per-click campaigns and to maximize the effectiveness of campaigns.
• Stay up to date on the latest digital trends, tools and best practices and share information with other members of the digital team.
• Ensure all aspects of campaigns are properly tracked and trafficked.
• Partner with the in-house creative team to generate assets as needed.
• Provide administrative support to the Marketing team in the areas of invoice processing, budget tracking, and phone coverage.
• Assist with special department projects at the direction of the Marketing Manager, Director or Vice President.

Benefits

• Competitive Wages & Paid Time Off
• Stock Purchase Plan & 401k with Employer Contributions Starting Day One
• Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
• Team Member Health/Wellbeing Programs
• Tuition Educational Assistance Programs
• Opportunities for Career Growth

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level