DIGITAL PERSONALIZATION SPECIALIST

The Home Depot

1d•Onsite

About The Position

The Home Depot is seeking a Digital Personalization Specialist to join their Digital Content & Personalization team. This role focuses on executing and optimizing personalized digital experiences, primarily across website personalization and digital marketing campaigns, in close partnership with Marketing, Creative Services, and Technology teams. This is a hands-on role suited for someone who is both creative and analytical, able to translate campaign objectives into personalized customer experiences, configure rules and triggers, and track performance to drive continuous improvement. The ideal candidate thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects, while also being naturally curious and eager to keep learning.

Requirements

Strong analytical, influential, interpersonal skills
High attention to detail and organizational skills
Problem-solving and critical thinking skills
Data Analysis
University/College degree in a related area of study, or equivalent experience
3–5 years of experience in digital marketing, personalization, marketing technology, or digital operations
Hands-on experience with Salesforce Marketing Cloud, specifically Personalization
Experience personalizing websites or digital customer experiences
Working knowledge of Customer Data Platforms (CDP)
Strong organizational, communication, and stakeholder management skills
Analytical mindset with the ability to interpret performance data and provide recommendations

Nice To Haves

Salesforce (Trailhead Academy) or Amperity (Learning Lab) certifications
eCommerce experience (retail a plus, but not required)
Exposure to Adobe AEM or other CMS platforms
Experience working with vendors or third-party personalization tools

Responsibilities

Partner with Marketing to understand campaign goals, audiences, and timelines
Plan and coordinate campaigns end-to-end, including timelines, dependencies, and basic project management
Leverage Customer Data Platform (CDP) data to inform personalization strategies and targeting
Ensure strong communication, organization, and documentation across initiatives
Execute and manage digital personalization initiatives, with a strong focus on website personalization
Configure and manage Salesforce Marketing Cloud Personalization, including rules, triggers, segments, and decision logic
Work closely with Creative Services to gather, manage, and deploy creative assets
Support campaign execution within Salesforce Marketing Cloud Engagement where applicable
Collaborate cross-functionally with internal teams and external vendors as needed
Analyze personalized campaigns to derive actionable insights, track campaign effectiveness, and inform strategic decisions
Analyze Digital Asset Management (DAM) platform, Customer Data Platform (CDP), and Orchestration system to continually improve and enhance future campaigns
Identify opportunities for process operationalization, automation, and enhancements in systems