Personalization Analyst

HD Supply • Atlanta, GA

19h

About The Position

Creates and delivers tailored, data-driven digital experiences that deepen customer engagement and drive conversion. Leverages customer behavior insights and enterprise analytics to design and activate targeted experiences, and partners closely with cross-functional teams including Site Execution, Search Operations, UX, Analytics, and Category and Site Merchandising to refine customer journeys and continuously optimize performance.

Requirements

• Demonstrates skill in data analysis techniques by resolving missing/incomplete information and inconsistencies/anomalies in more complex research/data.
• Nature of work requires increasing independence; receives guidance only on unusual, complex problems or issues.
• Work review typically involves periodic review of output by a supervisor and/or direct customers of the process.
• May provide general guidance/direction to or train junior level support or professional personnel.
• Typically requires BS/BA in a related discipline.
• Generally 2-5 years of experience in a related field OR MS/MA and generally 2-4 years of experience in a related field.
• Certification is required in some areas.

Nice To Haves

• Bachelor’s degree in Business, Marketing, Ecommerce, Information Systems, or a related field.
• 3+ years of experience in ecommerce, with a focus on personalization and audience targeting.
• Demonstrated experience with ecommerce platforms, personalization strategy and execution, online marketing, or digital merchandising.
• Strong technical aptitude with web-based tools, CMS platforms, and MS Office Suite, with advanced proficiency in personalization or targeting tools such as Optimizely.

Responsibilities

• Develops site personalization strategies and roadmaps, including audience segmentation and targeting rules.
• Activates and manages personalized experiences using CMS and personalization platforms.
• Monitors performance across customer segments, analyzes behavioral and KPI data, and delivers advanced reporting with actionable insights to inform business reviews and continuous optimization.
• Conducts A/B and multivariate testing to evaluate experience effectiveness and inform new concepts and strategies.
• Monitors search interface trends and established best practices to identify potential optimization opportunities.
• Champions continuous enhancements that elevate the end-to-end customer experience.
• Fosters a collaborative team culture that encourages creativity, innovation, and excellence.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level