Adobe Personalization Developer

American Red Cross • Raleigh, NC

20h • Remote

About The Position

Joining The American Red Cross is like nothing else – it’s as much something you feel as something you do. You become a vital part of the world’s largest humanitarian network. Joining a team of welcoming individuals who are exceptional, yet unassuming. Diverse, yet uncompromising in unity. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better. When you choose to be a force for good, you’ll have mentors who empower your growth along a purposeful career path. You align your life’s work with an ongoing mission that’s bigger than all of us. As you care for others, you’re cared for with competitive compensation and benefits. You join a community that respects who you are away from work as much as what you do while at work. WHAT YOU NEED TO KNOW ABOUT THE JOB: The American Red Cross is seeking a highly motivated individual to join our Fundraising & Marketing Technology Group (FMTG) in supporting applications that help to deliver ARC’s mission to “prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.” In this role, you will be responsible for driving personalized experiences to enhance customer engagement. You will collaborate with cross-functional teams to develop and execute personalized content strategies, leveraging data-driven insights and Adobe’s technology stack. As an Adobe Platform Developer, you will manage customer journeys and personalization efforts throughout the Red Cross flagship sites, redcross.org and RedCrossBlood.org, and work closely with marketing team members to determine a strategy for identity recognition and personalization at scale. The ideal candidate will possess strong communication skills and a creative mindset. The work location for this exciting opportunity is virtual. The selected candidate will work 100% remotely from home and can be located anywhere in the United States with a preference to work East Coast or Central hours.

Requirements

• Bachelor’s degree in computer science, Information Technology, marketing, digital media, or a related field.
• 7+ years of experience working as a software developer, data engineer, or related role, focusing on marketing technology, personalization, and optimization.
• 5+ years of experience working with Adobe Experience Cloud, specifically, Data Collection (Launch), Analytics, and Target.
• 3+ years of experience developing applications using JavaScript.
• Excellent problem-solving skills, attention to detail, and the ability to work independently as well as part of a team.
• Effective communication skills with the ability to explain technical concepts to non-technical stakeholders.
• Proven track record of driving successful outcomes in optimizing customer journeys.
• Knowledge and experience with conversion rate optimization.

Nice To Haves

• Experience with agile methodology and project management tools is a plus
• Experience with additional Adobe services: AEM as a Cloud Service (AEMaaCS) , Customer Journey Analysis, and Adobe Real-Time CDP a plus.

Responsibilities

• Collaborate with cross-functional teams, including marketing, design, analytics, and IT, to implement personalization goals and requirements.
• Develop and execute personalized content strategies across Adobe's digital platforms.
• Utilize Adobe Experience Cloud solutions, specifically Adobe Target, Analytics, and Data Collection (Launch) to implement and optimize personalized experiences.
• Work with the user experience and testing & optimization team to plan and implement new user experiences.
• Stay updated on industry trends, best practices, and emerging technologies in customer data management and marketing technology.

Benefits

• Medical, Dental Vision plans
• Health Spending Accounts & Flexible Spending Accounts
• PTO: Starting at 19 days a year; based on type of job and tenure
• Holidays: 11 paid holidays comprised of six core holidays and five floating holidays
• 401K with up to 6% match
• Paid Family Leave
• Employee Assistance
• Disability and Insurance: Short + Long Term
• Service Awards and recognition

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees