Senior Director, Personalization

Walmart • Bentonville, AR

5d • $130,000 - $260,000

About The Position

Sam’s Club is building enterprise personalization as a core growth engine — not as a marketing tactic, but as a scalable, data-driven decisioning capability that powers how we engage, serve, and grow our members across every touchpoint. As Senior Director, Personalization, you will own the end-to-end personalization value chain — from defining the enterprise vision and unified roadmap, to translating deep member understanding into Next Best Action (NBA) logic, to institutionalizing a closed-loop measurement system that continuously improves member and business outcomes. Reporting to the Group Director, Data Science- Experience Insights and Transformation, you will operate as the enterprise quarterback for personalization across Marketing, In-Club, eCommerce, Membership, and Operations. This role requires executive presence, deep personalization expertise, strong data fluency, and the ability to influence at the C-suite level. This is not a campaign role. This is an enterprise capability-building role — benchmarking against top industry leaders— and unlocking next-generation, agentic personalization capabilities delivered at scale.

Requirements

• Enterprise Personalization & Decisioning Expertise
• Proven track record of building and scaling an enterprise personalization or decisioning capability — not just campaigns, but infrastructure.
• Deep experience defining NBA frameworks, prioritization logic, and optimization models (rules-based and ML-enabled).
• Ability to design guardrails that balance growth, economics, and responsible personalization.
• Data & Insights Fluency
• Strong background in analytics, experimentation, and causal inference.
• Demonstrated ability to translate complex data into actionable strategic direction.
• Experience partnering with Data Science and AI teams to operationalize predictive models at scale.
• Ability to architect scalable insight frameworks that power enterprise decisioning.
• Executive Influence & Communication
• Executive presence with experience delivering to C-suite stakeholders.
• Exceptional storytelling skills — able to translate technical concepts into strategic business narratives.
• Experience aligning cross-functional enterprise stakeholders around a unified roadmap.
• Scaling & Operating at Enterprise Level
• Experience delivering personalization at scale across multiple channels and large member/customer bases.
• Ability to evaluate third-party technology ecosystems and enterprise capabilities.
• Proven ability to operate effectively by mobilizing cross-functional partners.
• Leadership & Culture
• Experience building and developing high-performing teams.
• Commitment to integrity, leadership, and enterprise collaboration.
• Ability to drive change management in complex organizations.
• Bachelor’s Degree in Marketing, Business Administration, Finance or related field and 4 years’ experience in retail, consumer packaged goods, customer relationship management or related field or 8 years’ experience in retail, consumer packaged goods, customer relationship management or related field.
• 4 years’ supervisory experience

Nice To Haves

• Experience in customer relationship management, personalization, marketing or related field.
• Master’s Degree in Business Administration or related field
• Supervisory experience

Responsibilities

• Set the Enterprise Personalization Vision & Unified Roadmap
• Translate Member Insights into Scalable Decisioning
• Institutionalize Causal Measurement & Learning
• Unlock Next-Generation & Agentic Capabilities
• Lead Through Influence & Enterprise Collaboration

Benefits

• At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!
• -Health benefits include medical, vision and dental coverage
• -Financial benefits include 401(k), stock purchase and company-paid life insurance
• -Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
• For information about PTO, see https://one.walmart.com/notices .
• - Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
• Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart .
• The annual salary range for this position is $130,000.00 - $260,000.00
• Additional compensation includes annual or quarterly performance bonuses.
• Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).

What This Job Offers

• Job Type: Full-time
• Career Level: Director