Senior Director, Personalization

Walmart • Bentonville, AR

9d • $130,000 - $260,000

About The Position

Sam’s Club is building enterprise personalization as a core growth engine — not as a marketing tactic, but as a scalable, data-driven decisioning capability that powers how we engage, serve, and grow our members across every touchpoint. As Senior Director, Personalization, you will own the end-to-end personalization value chain — from defining the enterprise vision and unified roadmap, to translating deep member understanding into Next Best Action (NBA) logic, to institutionalizing a closed-loop measurement system that continuously improves member and business outcomes. Reporting to the Group Director, Data Science- Experience Insights and Transformation, you will operate as the enterprise quarterback for personalization across Marketing, In-Club, eCommerce, Membership, and Operations. This role requires executive presence, deep personalization expertise, strong data fluency, and the ability to influence at the C-suite level. This is not a campaign role. This is an enterprise capability-building role — benchmarking against top industry leaders— and unlocking next-generation, agentic personalization capabilities delivered at scale. What you'll do... 1. Set the Enterprise Personalization Vision & Unified Roadmap Define why personalization matters for Sam’s Club and where it creates the greatest member and enterprise value. Build and align a unified, cross-channel roadmap spanning in-club, digital, marketing, and membership. Prioritize journeys and use cases that drive measurable outcomes (growth, retention, Plus penetration, omnichannel engagement, lifetime value). Align stakeholders on sequencing, tradeoffs, and investment priorities — then ensure disciplined execution. 2. Translate Member Insights into Scalable Decisioning Define the enterprise member understanding foundation — signals, features, behaviors, and predictive inputs required to power personalization. Partner closely with Business Insights, Data Science, AI, and Membership teams to elevate how data is structured, synthesized, and activated. Translate behavioral hypotheses into an insights agenda that fuels NBA use cases. Own the definition and evolution of Next Best Action logic (rules + ML + prioritization frameworks). Establish enterprise guardrails (eligibility, offer economics, fairness, fatigue, value exchange) that protect long-term member trust. 3. Institutionalize Causal Measurement & Learning Design and implement the enterprise personalization measurement framework. Set standards for experimentation (A/B testing, holdouts, causal inference) that balance speed with rigor. Ensure all personalization initiatives are measurable, repeatable, and scalable beyond a single journey or channel. Build closed-loop feedback systems that continuously refine decisioning logic based on performance data. Translate complex insights into clear, executive-ready narratives for C-suite leadership. 4. Unlock Next-Generation & Agentic Capabilities Evaluate third-party and Walmart enterprise capabilities to determine best-fit solutions for scaling personalization. Identify and unlock next-generation personalization capabilities that enable real-time, adaptive, and increasingly agentic member experiences. Benchmark against industry leaders to ensure Sam’s Club is building world-class personalization infrastructure. Ensure solutions are enterprise-ready and scalable across millions of members. 5. Lead Through Influence & Enterprise Collaboration Serve as the enterprise thought leader and strategic advisor on personalization. Deliver executive-level presentations and influence investment decisions at the C-suite level. Drive cross-functional execution across Marketing, Merchandising, Operations, Membership, eCommerce, Data & Analytics, and Technology. Champion collaboration and operating rhythms to mobilize partners and drive outcomes. Develop and mentor your team while elevating personalization literacy across the enterprise. What You’ll Bring Enterprise Personalization & Decisioning Expertise Proven track record of building and scaling an enterprise personalization or decisioning capability — not just campaigns, but infrastructure. Deep experience defining NBA frameworks, prioritization logic, and optimization models (rules-based and ML-enabled). Ability to design guardrails that balance growth, economics, and responsible personalization. Data & Insights Fluency Strong background in analytics, experimentation, and causal inference. Demonstrated ability to translate complex data into actionable strategic direction. Experience partnering with Data Science and AI teams to operationalize predictive models at scale. Ability to architect scalable insight frameworks that power enterprise decisioning. Executive Influence & Communication Executive presence with experience delivering to C-suite stakeholders. Exceptional storytelling skills — able to translate technical concepts into strategic business narratives. Experience aligning cross-functional enterprise stakeholders around a unified roadmap. Scaling & Operating at Enterprise Level Experience delivering personalization at scale across multiple channels and large member/customer bases. Ability to evaluate third-party technology ecosystems and enterprise capabilities. Proven ability to operate effectively by mobilizing cross-functional partners. Leadership & Culture Experience building and developing high-performing teams. Commitment to integrity, leadership, and enterprise collaboration. Ability to drive change management in complex organizations.

Requirements

• Enterprise Personalization & Decisioning Expertise
• Proven track record of building and scaling an enterprise personalization or decisioning capability — not just campaigns, but infrastructure.
• Deep experience defining NBA frameworks, prioritization logic, and optimization models (rules-based and ML-enabled).
• Ability to design guardrails that balance growth, economics, and responsible personalization.
• Data & Insights Fluency
• Strong background in analytics, experimentation, and causal inference.
• Demonstrated ability to translate complex data into actionable strategic direction.
• Experience partnering with Data Science and AI teams to operationalize predictive models at scale.
• Ability to architect scalable insight frameworks that power enterprise decisioning.
• Executive Influence & Communication
• Executive presence with experience delivering to C-suite stakeholders.
• Exceptional storytelling skills — able to translate technical concepts into strategic business narratives.
• Experience aligning cross-functional enterprise stakeholders around a unified roadmap.
• Scaling & Operating at Enterprise Level
• Experience delivering personalization at scale across multiple channels and large member/customer bases.
• Ability to evaluate third-party technology ecosystems and enterprise capabilities.
• Proven ability to operate effectively by mobilizing cross-functional partners.
• Leadership & Culture
• Experience building and developing high-performing teams.
• Commitment to integrity, leadership, and enterprise collaboration.
• Ability to drive change management in complex organizations.
• Bachelor’s Degree in Marketing, Business Administration, Finance or related field and 4 years’ experience in retail, consumer packaged goods, customer relationship management or related field or 8 years’ experience in retail, consumer packaged goods, customer relationship management or related field.
• 4 years’ supervisory experience

Nice To Haves

• Experience in customer relationship management, personalization, marketing or related field.
• Master’s Degree in Business Administration or related field
• Supervisory experience

Responsibilities

• Set the Enterprise Personalization Vision & Unified Roadmap
• Translate Member Insights into Scalable Decisioning
• Institutionalize Causal Measurement & Learning
• Unlock Next-Generation & Agentic Capabilities
• Lead Through Influence & Enterprise Collaboration

Benefits

• Health benefits include medical, vision and dental coverage
• Financial benefits include 401(k), stock purchase and company-paid life insurance
• Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive