Digital or Web Analyst 1
About The Position
Partner with go to market teams, marketing and product teams to deliver insight and understanding of customer behavior on Adobe.com Synthesize Adobe Analytics and Hadoop data to drive deeper understanding of site activity and customer journeys Understand key business priorities and marketing goals for Adobe.com and create an analytics roadmap for the site to support sales and marketing goals Identify site requirements to ensure proper tracking of new pages and experiences; work closely with the analytics enablement team to ensure requirements are implemented Set and deliver on web goals and targets to drive improvements to web traffic, conversion, engagement, and retention Collaborate with other marketing analytics teams and researchers and contribute to holistic funnel measurement Work with analytics teams and technology partners to drive the next generation of analytics tools
Requirements
- Bachelor's degree (MBA preferred)
- Min. 3-4 years working with standard clickstream analysis tools, eg. Adobe Analytics, Google Analytics etc.
- 2+ years of experience in advanced web analytics methodologies, eg. experimentation and testing, competitive analysis, surveys and market research
- Expert with Adobe Analytics analysis and insight generation
- Able to prioritize and establish analytics strategy to deliver actionable insights
- Strong analytical and quantitative orientation with advanced SQL knowledge in large, complex data environments
- Expert with Hadoop/big data environments to synthesize and analyze data
- Expert at the creation and use of Excel pivot tables to drive analytics
- Strong knowledge of online marketing strategies
- Ability to knit together Adobe Analytics and customer attribute data to deliver robust insights into customer behavior on Adobe.com
Nice To Haves
- Tableau skills strongly desired
- Experience forecasting website traffic/orders desired, but not mandatory
- Data management and modeling a plus
Responsibilities
- Partner with go to market teams, marketing and product teams to deliver insight and understanding of customer behavior on Adobe.com
- Synthesize Adobe Analytics and Hadoop data to drive deeper understanding of site activity and customer journeys
- Understand key business priorities and marketing goals for Adobe.com and create an analytics roadmap for the site to support sales and marketing goals
- Identify site requirements to ensure proper tracking of new pages and experiences; work closely with the analytics enablement team to ensure requirements are implemented
- Set and deliver on web goals and targets to drive improvements to web traffic, conversion, engagement, and retention
- Collaborate with other marketing analytics teams and researchers and contribute to holistic funnel measurement
- Work with analytics teams and technology partners to drive the next generation of analytics tools
Benefits
- NextDeavor offers health, vision and dental benefits for contract employees.
- You’ll be eligible to receive Paid Sick Leave (Amount varies per state).
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What This Job Offers
Career Level
Entry Level
