Staff Digital Engineer, Web

Inspire Brands•Atlanta, GA

About The Position

We are seeking a Staff Engineer, React Web to join our Digital Engineering team and drive the technical direction of our enterprise-scale, multi-brand digital ecosystem. This role is focused on front-end architecture and engineering, with deep expertise in React, modern web application design, and enterprise-grade digital platforms. As a Staff Engineer, you will shape how we design, scale, and operate customer-facing applications that power our global web presence. You will set the technical standard for performance, resiliency, security, accessibility, and maintainability in our React-based applications, while partnering closely with backend and product teams. Exposure to GitHub Copilot (or similar AI-powered developer tools) and Generative AI (GenAI) is a plus, particularly in driving productivity and innovative customer experiences.

Requirements

4 YEAR DEGREE AND/OR BACHELOR'S DEGREE IN COMPUTER SCIENCE OR RELATED FIELD
10+ years of professional software engineering experience, with 3+ years in a Staff/Principal/Lead role.
Proven track record of delivering enterprise-scale, React-based web applications with global reach.
Strong hands-on expertise in:
React, Next.js, TypeScript, JavaScript (ES6+), HTML5, CSS3 (SASS, Tailwind, CSS-in-JS).
State management libraries (Redux, Zustand, Recoil, or equivalent).
Frontend performance optimization and Core Web Vitals.
Experience integrating frontend applications with backend APIs (REST/GraphQL).
Strong knowledge of CI/CD pipelines, GitHub Actions, testing frameworks, and automation practices.
Experience with GitHub Copilot or similar AI coding assistants for productivity.
Experience working in agile environments with geo-distributed teams.
Understanding of secure authentication and customer identity management (Auth0, Azure AD B2C).

Nice To Haves

Exposure to Generative AI (LLMs, embeddings, AI-driven personalization, conversational UIs).
Experience with multi-tenant or multi-brand digital platforms.
Familiarity with design systems (Storybook, Material UI, or similar).
Experience with observability platforms (Datadog, Application Insights, Grafana, Prometheus).
Strong ability to communicate technical trade-offs to executives and engineers.
Awareness of responsible AI practices (cost, bias mitigation, governance).

Responsibilities

Architecture & Systems Design
Architect and evolve React-based enterprise web applications, ensuring scalability, performance, accessibility, and observability.
Apply modern frontend patterns: micro-frontends, component-driven architecture, state management (Redux, Zustand, Recoil), and server-side rendering (Next.js).
Define standards for integration with backend APIs (REST/GraphQL) and real-time event-driven services.
Establish and enforce responsive design, accessibility (WCAG 2.1), and internationalization best practices.
Optimize edge delivery and caching strategies (Cloudflare or other CDNs) for global performance.
Ensure secure and seamless integration with identity management solutions (Auth0, Azure AD B2C).
Explore and guide the integration of GenAI-driven capabilities in web applications, such as personalization, conversational UI, and intelligent search.
Delivery & Execution
Provide hands-on technical leadership for CI/CD pipelines using GitHub Actions or Azure DevOps, with automated quality gates.
Champion automation-first practices in frontend engineering: testing (Jest, React Testing Library, Cypress/Playwright), performance validation, and observability.
Drive adoption of developer productivity tools such as GitHub Copilot or similar AI-assisted coding solutions.
Establish coding standards, design system adoption, and code review practices across geo-distributed teams.
Collaboration & Influence
Partner with backend architects and product managers to align on end-to-end application architecture, technical roadmap, and release strategies.
Facilitate design reviews, proof-of-concept initiatives, and technical workshops.
Influence decision-making across global teams to balance speed with platform sustainability.
Partner with product, design, and data teams to identify GenAI use cases and integrate them into customer-facing web features.
Mentorship & Growth
Mentor engineers in frontend engineering best practices, React ecosystem, design system adoption, and web performance optimization.
Promote a culture of quality-first, automation-first, and innovation-driven engineering.
Enable teams to design resilient, maintainable, and scalable web experiences that abstract vendor dependencies.