Digital Media Specialist

State of North Carolina

21d•$43,000•Hybrid

About The Position

The Digital Media Specialist's primary role is managing and maintaining the NC Department of Administration’s (NCDOA) social media accounts and website. As part of the Communications team, the Digital Media Specialist will be entrusted with making the best decisions regarding content creation, organization and placement of social media and web content to position and maintain NCDOA’s digital media presence to align with the department’s mission and goals. Additional job duties of this position include, but are not limited to: • Updating content and organization of the department’s website • Providing design and content management support for the NCDOA website • Implementing the day-to-day social media strategy and crafting daily engaging content that supports NCDOA services, programs and initiatives • Conduct regular content analysis and convey best practices for social and digital media in strategic planning and implementation • Complete other public information duties as needed, including writing news releases, articles or proclamations, creating content for collateral materials such as fact sheets or brochures, or other tasks assigned This position requires the ability to: • Work effectively independently, and collaboratively with other communications staff, in teams, and with other internal stakeholders • Communicate effectively verbally and in writing • Build and leverage strong collaborative relationships with staff members at all levels as well as with external stakeholders • Think analytically • Multi-task • Learn new development tools quickly • Maintain high organization and attention to detail This is a full-time position (40 hours per week) with State Benefits. This position's typical hours are Monday-Friday 8am-5pm. This position may telework at times. More information on this arrangement may be obtained at the time of interview.

Requirements

Experience with social media engagement, management, online listening and analytics.
Knowledge of acceptable standards and best practices for social and digital media.
Knowledge of technology associated with web design, social media and/or digital communication.
Ability to communicate with a range of audiences in a variety of situations
Ability to write according to correct English usage and accepted standards.
General knowledge of journalistic, communication and/or publication principles and practices.
Ability to establish and maintain effective working relationships with media representatives as well as employees within the department and others contacted in the course of work.
Ability to clearly convey information through a variety of venues to clients and customers.
Ability to exercise sound judgement and initiative in handling sensitive information.
Must have the drive to work independently and remain self-motivated to complete tasks.
Bachelor's degree in communications, public relations, public affairs, media journalism, English, or a related field from an appropriately accredited institution or an equivalent combination of education and experience.

Responsibilities

Updating content and organization of the department’s website
Providing design and content management support for the NCDOA website
Implementing the day-to-day social media strategy and crafting daily engaging content that supports NCDOA services, programs and initiatives
Conduct regular content analysis and convey best practices for social and digital media in strategic planning and implementation
Complete other public information duties as needed, including writing news releases, articles or proclamations, creating content for collateral materials such as fact sheets or brochures, or other tasks assigned