plus más media Digital Media Senior Associate - Cultural Content Creator (Full Time, Remote)

Accelerate Change • Boston, MA

4d • $55,000 - $65,000 • Remote

About The Position

plus más media is seeking a highly creative, digitally fluent, and culturally attuned Digital Media Senior Associate – Cultural Content Creator to join our growing editorial team. This is not a traditional journalism role. We are looking for a storyteller who lives and breathes social media, understands internet culture, and knows how to translate complex cultural, social, and political issues into engaging, shareable, and innovative content formats for Latino communities in the U.S., in native Spanish and Spanglish.
This role sits at the intersection of digital storytelling and cultural strategy. The ideal candidate is someone who can experiment with new formats, franchises, and series, explore emerging platforms, and leverage social media and AI tools to maximize reach, relevance, and impact. Accuracy and credibility matter—but so do tone, format, speed, creativity, and cultural resonance.
You will work across multiple social platforms and editorial products, helping shape how Latino stories are told in the digital age—informing, empowering, and reflecting the realities of our communities in fresh, bold, and authentic ways.

Requirements

• 2+ years experience as a journalist and/or storytelling, developing, researching, and publishing cultural information relevant to the Latino community in digital and social media platforms (TikTok, Instagram, YouTube), ideally with a social justice mission in mind.
• Bilingual proficiency in English and Spanish, with native-level Spanish speaking and writing skills required.
• Journalistic research & writing: Strong skills in investigative research, fact-checking, and crafting clear, compelling stories that balance accuracy with cultural relevance
• Full-cycle content creator: Experience creating news, storytelling and relevant information from start to finish, including research, scripting, editing, and publishing, particularly for Latino audiences
• Content trendsetter: Highly motivated and creative, with a passion for fast-paced short form news and storytelling and enjoys learning about innovative content formats and trends
• Collaboration & adaptability: Strong collaboration and communication skills to work effectively in a fast-paced, team-oriented environment and adapt to changing priorities
• Deadline-driven and detail-focused: Skilled at prioritizing multiple projects, meeting multiple deadlines and being detail-oriented
• Data-informed content strategist Comfortable with analyzing data to inform and support content creation decisions
• Learning mindset: Willingness to learn new technologies and tech tools, including Lean Startup methodology and experimentation
• Eager to further develop editing skills: Familiarity with social media tools (Adobe Premiere, CapCut, Final Cut, or similar video editing software applications), analytics platforms, and AI-assisted content workflows
• Independent and adaptable team player: Known for taking initiative and completing tasks, whether creative or technical. Comfortable working both independently and in collaboration with team members from diverse backgrounds. Adaptability to remote work with team members across the country and strong time management skills.
• Cultural competency: Deep understanding of the experiences, challenges, and perspectives of Latino communities in the U.S., with sensitivity to diversity within the community. Strong understanding of Gen Z digital culture, trends, and content consumption habits is a plus.

Responsibilities

• Research, report, and adapt timely information and cultural stories for social media-first distribution across platforms such as Instagram, TikTok, YouTube Shorts, and emerging channels
• Translate complex social, political, and cultural topics into clear, accessible, and engaging short-form content tailored to Latino audiences
• Ensure content meets high standards of accuracy, credibility, cultural relevance, and editorial integrity, while remaining platform-native and engaging
• Develop, script, and produce original social media content in Spanish and Spanglish, including: Short-form videos (Reels, TikToks, Shorts), Carousels and static posts, and Stories with interactive elements (polls, quizzes, Q&A)
• Experiment with new storytelling formats, franchises, and series focused on Latino culture, identity, work, immigration, and social impact
• Collaborate on ideation and pilots for new channels and content verticals
• Serve as on-camera talent for face-forward or voice-led videos, as well as produce effective faceless or text-driven formats when appropriate
• Bring a confident, authentic, and culturally fluent presence that resonates with Latino digital audiences, especially with a Gen Z audience
• Research, pitch, and produce original impact-driven stories and explainers that center Latino experiences in the U.S.
• Contribute opinion, analysis, and cultural commentary pieces that provide context and reflection, while remaining accessible and shareable
• Integrate diverse voices, community perspectives, and reliable sources into all reporting
• Monitor and analyze content performance metrics to refine storytelling approaches and maximize reach and engagement
• Use social media management tools, analytics platforms, and AI-powered tools (for scripting, research support, editing workflows, or ideation) to increase efficiency and creativity
• Stay current on platform trends, algorithm shifts, and emerging digital tools relevant to social media journalism
• Uphold journalistic values of accuracy, transparency, and fairness across all content format
• Approach sensitive topics with empathy, cultural awareness, and respect for the lived experiences of Latino communities
• Ensure stories are rooted in community relevance, historical context, and responsible reporting practices

Benefits

• $55,000 - $65,000 salary range, with exact salary depending on experience and new staff rarely starting at the top of the range.
• Flexibility for work and life: Unlike a lot of places, we actually believe that people should only work 40 hours each week, except for occasional sprints that require more time in a week. We also trust everyone to make a schedule that works for them, as long as you’re able to join all necessary meetings. Want to work more one day and less the next? Fine by us. Work better in the middle of the night than during the afternoon? Go for it. Need to shift your hours to be able to pick up your kid from school? All good.
• Health care at the beginning of your employment with individual premiums fully covered and cost-share for dependents. Vision and dental plans are available at-cost to the individual.
• 15 paid vacation days, 6 paid holidays, 3 paid floating holidays each year and 7.5 paid sick days each year
• Professional development funds, with renewal of funds each fiscal year
• Cell phone and internet reimbursement (or co-working reimbursement): We acknowledge that working from home requires using your own internet and phone for work purposes so we offer a set reimbursement amount for cell phone and internet usage. If working from home isn’t for you, we also have the option for folks to rent a co-working space and get reimbursed for their monthly costs.
• Need-based educational loan assistance after 3 months
• 401K contributions and matching program available at the beginning of your employment
• Annual office closure during the last week in December

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed