Digital Media Senior Analyst, Programmatic

Kepler Group, LLC•Chicago, IL

33d

About The Position

As a Digital Media Senior Analyst on our Optimization & Innovation team - you'll support client relationships, oversee campaign execution, project management and lead many aspects of program management and innovation. You'll succeed as an OISA if you're a natural leader, have exceptional communication and organizational skills, and are a creative problem solver with an instinct to use data.

Requirements

1-3 years of hands-on experience managing programmatic campaigns in DV360 and/or Yahoo DSP (or comparable platforms like The Trade Desk, Crieto, etc)
Proficiency in programmatic campaign setup including pixel implementation, creative trafficking, and audience segment activation
Experience with private marketplace (PMP) and programmatic guaranteed (PG) deal management
Working knowledge of verification tools (IAS, MOAT, DV) and brand safety parameters
Understanding of programmatic bidding strategies and optimization techniques

Nice To Haves

Experience working with third-party audience providers (i.e. LiveRamp)
Strong analytical skills with proficiency in Excel for campaign analysis and reporting. Datorama or comparable data visualization experience is a plus.
Experience with ad serving platforms (DCM, Sizmek, etc.)
Understanding of industry standards, viewability metrics, and ad verification
Strong project management and client communication skills
Ability to work independently while managing multiple campaign initiatives

Responsibilities

Manage and optimize programmatic campaigns across multiple DSP platforms, primarily DV360 and Yahoo DSP, including campaign setup, trafficking, optimization, and reporting
Execute programmatic media buying strategies across display, video, audio, and DOOH channels
Monitor campaign pacing and make real-time budget adjustments to ensure optimal delivery
Partner with audience providers and data vendors to implement targeting strategies using 1st and 3rd party data segments
Utilize platform features for audience creation, frequency management, and brand safety controls
Support cross-channel digital media campaigns including social, search, and Advanced TV