Digital Media Marketing Specialist

Maryland Management • Hanover, MD

22d • $31 - $36

About The Position

The Digital Media Marketing Specialist is a hands-on role responsible for executing and optimizing digital marketing efforts across Maryland Management’s 46-property multifamily portfolio. Working closely with the regional marketing team, this position implements data-driven digital strategies using creative content and marketing technology to improve online visibility, strengthen brand presence, and drive leasing performance by attracting and converting prospective renters.

Requirements

• Experience in digital marketing, preferably in multifamily or real estate
• Strong analytical skills with hands-on experience using SEO, paid media, Google analytics, and marketing platforms
• Ability to translate data and performance insights into actionable recommendations
• Ability to manage multiple properties and priorities in a fast-paced environment

Responsibilities

• Execute and optimize digital marketing campaigns across websites, search, social media, email, and online advertising.
• Manage website content in collaboration with the regional marketing team, ensuring accuracy, consistency, and optimized conversion performance.
• Oversee Internet Listing Services (ILS) including Apartments.com, Zillow, and other platforms; monitor cost per lease and move-in performance and provide budget recommendations within established parameters.
• Manage online reputation and Birdeye, including review monitoring and response, survey and review campaigns, LLM optimization, and listing data accuracy.
• Execute SEO initiatives and manage Google Ads and other paid campaigns.
• Conduct A/B testing and optimize the digital leasing journey to improve lead-to-lease performance.
• Create and execute social media content and campaigns highlighting amenities, lifestyle, resident events, and neighborhoods.
• Monitor and optimize Elise AI performance and assist with marketing-related software updates, including Entrata.
• Track and report on key performance metrics including conversion rates and website engagement.
• Ensure digital marketing content complies with Fair Housing laws and company brand standards.

Benefits

• 100% company-paid health care premiums for employees – you pay nothing out of pocket
• Up to 80% company-paid coverage for family members (spouse/domestic partner and dependents), keeping healthcare affordable for your whole household
• 401(k) with generous company match — Maryland Management contributes 25% of what you withhold, up to 6% of your annual income
• Short- and long-term disability at no cost to you
• Paid parental leave
• Dental and vision insurance options
• Paid time off and holidays
• Fun company culture – annual awards, team events and celebrations that bring the whole company together
• Educational reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed