Digital Media Manager

Wine To Water • Boone, NC

5d

About The Position

The Digital Media Manager is a member of the Marketing and Communications Team overseeing WTW’s online presence and assets across multiple platforms. This position is tasked with planning, creating, and sharing engaging content to grow the organization’s supporters and increase awareness of the global water crisis and WTW’s brand and work around the world. This role is responsible for the day-to-day management of WTW’s websites, social media, and other digital channels.

Requirements

• 5+ years of experience in social media and website management.
• Demonstrated success in marketing strategies related to revenue-generating activities.
• Project management and organizational skills.
• Ability to analyze and synthesize data, spot trends, and create targeted media content to engage diverse audiences.
• Proficiency in Adobe, Canva, Google Analytics, and digital asset and content management software.
• Passion for Wine To Water’s mission and a demonstrated commitment to community-led impact.

Nice To Haves

• Nonprofit or social impact experience.
• Experience living or working abroad, especially in Low or Middle-Income countries.
• Well-versed in Asana and Google Suite.
• E-commerce experience a plus.

Responsibilities

• Uphold a team culture rooted in collaboration, agility, and a solution-focused approach.
• In line with organizational vision and departmental objectives, work with supervisor to set SMART goals, maintain regular touchpoints to update on progress, and track and report results as required.
• Develop narrative concepts and visual approaches that uphold dignity-first storytelling.
• Liaise with other departments on storytelling and asset needs, ensuring projects are in-line with organizational brand standards and priorities.
• Develop creative ways to inspire WTW staff and encourage deeper engagement with organizational digital media channels.
• Provide key messages and best practices to support our online presence.
• Working closely with supervisor, develop and implement digital media strategies that align with WTW’s mission and vision.
• Maintain a content calendar and collaborate with key stakeholders to ensure timely, relevant, and compelling content is being shared externally.
• Draft posts, stories, ads, and campaigns for WTW social media channels (Instagram, Facebook, LinkedIn).
• Post, share, and interact regularly with supporters.
• Maintain a fresh and organized WTW YouTube channel.
• Manage wtw.org and drop.wtw.org websites, ensuring content is up-to-date, accurate, and optimized.
• Draft new content as needed.
• Track, analyze, and report on website and social media performance analytics and make recommendations for growing followers, traffic, and engagement.
• Capture photos, videos, interviews, or lives that can be used across digital platforms.
• Manage contractors and related projects as needed.
• Maintain clear systems and protocols for receiving and organizing assets including storage platforms, metadata, naming conventions, and filing structure.
• Back-up, archive, and preserve historical content and raw footage.
• Train staff on how best to leverage WTW assets and navigate our asset management systems (e.g. Partner Portals).
• Ensure all videos, photos, social posts, blogs, etc. maintain brand consistency.
• Support other asset management-related projects as requested.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed