Digital Media Insights Manager

the LEGO Group•Boston, MA

22h•Hybrid

About The Position

Are you passionate about turning data into meaningful insights and using it to shape eCommerce decisions? Are you driven to analyze numbers to uncover the "why" behind the "what" and inspire change based on your insights? If so, we’re looking for a Digital Media Insights Manager to join our team! In this exciting role, you’ll work closely with our global performance marketing and retail commercial teams, translating analytics into actionable commercial insights. You’ll play a key part in shaping channel and eCommerce strategy and supporting tactical decisions, while helping the team unlock new ways to harness the full potential of our data. This role offers cross-functional exposure, collaborating not only with the eCommerce team but also with key partners in Category Management, Promotions, Forecasting, Data Science, Digital Products, and more.

Requirements

Extensive experience generating web site analytics & combining click stream data (Adobe Analytics or Google Analytics) with other data sources to inspire change, ideally in a direct to consumer eCommerce Insights team
Established proficiency in data visualization, ideally power BI
Understanding of data structure and ability to drive meaning from large, unconnected data. SQL skills will be required for this role.
A confident storyteller with experience generating & delivering actionable insights
Skills in managing relationships, with the ability to establish new connections and navigate difficult decisions
A finisher with a track record for following an idea through to implementation

Nice To Haves

Knowledge of web analytics implementation
Experience generating insights on cross channel media performance with a purpose of improving digital marketing impact
CRO experience with understanding of the insights needed to feed into testing in a commercial retail business

Responsibilities

Use your extensive experience in web analytics to evaluate LEGO.com performance, crafting compelling, data driven insights which inform actionable business decisions
Combine both click stream data (Adobe Analytics) with complementary quantitative & qualitative data sources (e.g. social listening or NPS)
Provide a connected customer journey view. Delivering visibility on how shoppers move through LEGO.com, how marketing influences these journeys and what drives their purchase decisions
Share concrete recommendations and work collaboratively to put actions into place
Work collaboratively across the global D2C team but business partner specifically with the digital media teams
As part of the Trading Optimization Media Squad to create a measurable framework for cross media channel performance elevating our view of performance effectiveness of marketing investments
Create self-serve reporting which enables both global & regional marketing channel leads track outcomes & make faster, data led decisions
Work across a range of timeframes, from insights on campaign performance to longer term strategy & opportunities for A/B testing
Support significant marketing events, reporting on real time performance & proactively identifying areas for optimization (e.g. Black Friday, Cyber Monday)
Ensure that the data we utilize is accurately reported & partner with A&I Enabling & other data owners to ensure ongoing governance is in place for LEGO.com

Benefits

Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

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