Digital Media Director

Alloy•Atlanta, GA

2d•Hybrid

About The Position

Meaningful connections. Measurable results. Alloy delivers precision storytelling and experiences for imaginative tech brands. Our global team has deep industry expertise that cover all facets of the customer journey, from engaging creative experiences built with innovative technology to full communication strategies backed by measurable performance marketing. Our cross-channel solutions help global innovative brands engage with their buyers, shape public opinion, build lasting influence, create new categories and accelerate growth and market share. This client work has earned widespread industry recognition, including Technology Agency of the Year and more. Behind it all is a crew of nerds, rebels and creatives. Founded in 2012, Alloy has been called a Best Place to Work (10 times to be exact), but we call ourselves The Uncommon Crew. As our story continues to unfold, one thing remains the same — different is in our DNA. Details of this Role: As a Digital Media Director for Alloy, you will create the strategy for executing B2B and B2C campaigns across a diverse range of channels to drive client success and performance. Your expertise in harnessing the power of integrated paid media campaigns, with a particular focus on paid search, LinkedIn, Account-Based Marketing (ABM), paid social, programmatic display, and insightful reporting will be required. This role requires a strategic thinker with hands-on, demonstrable experience. As Digital Media Director, you will be client-facing, while also focusing on building internal relationships in coordination with our client service and creative teams to help build effective campaigns. This is a hybrid (in-person & remote) opportunity to work in our midtown Atlanta office headquarters.

Requirements

5-10 years experience in Google paid search and B2B marketing best-practices
Proficiency In managing ABM, LinkedIn and digital performance marketing campaigns
Experience with website analytics platforms, tag management and dashboard reporting
Strong analytical skills and ability to derive actionable insights from campaign data
Ability to understand and partner with complex B2B clients in niche industries
Experience with B2B account-based-marketing approaches
Excellent copywriting skills with proficiency in creating compelling paid search copy
Understanding of landing page optimization and principles of conversion rate optimization
Strong attention to detail and ability to manage multiple campaigns simultaneously
Excellent cross-team and client communication skills
Self-motivated and results-oriented with a strong sense of accountability and ownership

Responsibilities

Team Management: Oversee direct reports, with matrixed management overseeing external ad-ops resources and freelance support as needed. You will also be proactive in assisting with building an operational model that is poised to onboard more Media team members.
Campaign Management: Execute and manage paid search campaigns in Google Ads. Must be able to lead and implement keyword research, ad creative, bid management, and campaign optimizations to drive performance.
Performance Optimization: Continuously monitor and analyze campaign metrics and KPIs.
Identify trends and insights, and provide recommendations for improving lead generation and return on ad spend.
Data Reporting: Generate regular reports on campaign performance, key metrics, trends, and insights. Use data analysis tools to derive actionable insights and improve campaigns.
Leverage AI to improve performance and increase operational productivity
Competitive Analysis: Stay informed about the competitive landscape and relevant industry trends. Conduct regular analyses to identify opportunities and build media strategy
Collaboration/Communication: Collaborate with cross-functional teams, including strategy, analytics, creative and project management.
Ensure integrated marketing campaigns: Communicate campaign updates and insights effectively to stakeholders.