Digital Media Buyer & Analyst

The Spark Group • New York, NY

30d

About The Position

tSG is looking for an emerging Digital Strategist to assist in campaign planning, optimization, and reporting. The right candidate will be versed in social, search, and display advertising. The Digital Strategist will develop paid advertising strategies, discover audience insights, devise data-driven tests, and more on an ongoing basis to serve tSG’s clients.

Requirements

• 2-3 years of paid campaign planning, strategy, and/or reporting experience
• Proficiency in Facebook, Instagram, and other social media advertising
• Expertise running Google Ads Search, Display, and Video campaigns

Nice To Haves

• Experience with conversion tracking and analytics platforms, such as Google Tag Manager and Google Analytics, is a plus
• Flexibility and eagerness to identify, learn, and use new and emerging technologies

Responsibilities

• Digital campaign planning, execution, and management for a wide range of clients
• Deliver strategic data-based campaign optimizations
• Benchmark, measure, and report campaign success
• Uncover actionable insights regarding audiences, ad creative, platforms, etc.
• Manage multiple ongoing projects and deadlines

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed