Digital Media Analyst I

Liberty University

2d•Remote

About The Position

Provide research and analytical support to the Enrollment Digital Team to drive the goals of the University. The Digital Marketing team handles all digital marketing efforts for Liberty University Online, Liberty University, School of Law, Liberty Athletics Department, School of Aeronautics, and many other departments throughout the University. This individual will have the fluidity to touch and handle different digital tasks that relate to enrollment management, display advertising, social medial advertising, e-commerce and customer behavior analysis. ESSENTIAL FUNCTIONS AND RESPONSIBILITIES Develop and test digital ad copy for PPC campaigns for Google, Bing, Yahoo, and other ad networks. Audit digital ad campaigns to evaluate and maximize performance. Organize digital ad campaign structure for Google, Bing, Yahoo, and other ad networks. Utilize Social Media Marketing, Paid Search Advertising, and Display Advertising to drive awareness and conversion actions based on the department they assist. Support the Director of Online Digital Marketing & Analytics and Senior Management with analytic projects across the various digital campaigns managed. Remain abreast of existing and emerging technologies, processes, products, services and leading industry performance benchmarks. Work effectively as a team member, embracing and fostering LU’s mission. Use project management tools effectively to track progress and completion of tasks. SUPERVISORY RESPONSIBILITIES None. QUALIFICATIONS AND CREDENTIALS Education and Experience Four-year college degree, preferably in business or marketing. Knowledge of online education industry is needed. Strong analytical skills and attention to details are required with two or more years of experience. Well-developed communications skills needed. ABILITIES AND COMPETENCIES ESSENTIAL TO THE FUNCTION OF THE JOB Communication and Comprehension Ability to effectively communicate both verbally and in writing to convey clear, well articulated information. Ability to understand, speak, and write English in order to convey messages and correspond in an articulate and professional manner. Possess public communication skills that allow professional representation of Liberty University in front of business partners. Strong organizational skills. Excellent computer skills. Problem Solving Intuitively able to reason, analyze information and events, and apply judgment in order to solve problems of both a routine and complex nature. Physical and Sensory Abilities Occasionally required to travel to local and campus locations. Frequently required to sit for extended periods to perform deskwork or type on a keyboard. Regularly required to hear and speak in order to effectively communicate orally. Occasionally required to stand, walk, and climb stairs to move about the building. Handle materials, reach overhead, kneel or stoop in order to conduct business. Regularly lift 10 or fewer pounds. WORKING CONDITIONS Work Environment The working environment in which one will typically perform the essential functions of this position is a climate-controlled office setting. It is well lighted and the noise level is moderate. Driving Requirements Use of one’s personal vehicle (or LU vehicles) is required for travel in the performance of the essential functions of this position. Proof of a valid Virginia driver’s license, an acceptable DMV record, and liability insurance is required. Target Hire Date 2026-02-02 Time Type Full time Location Remote Location The University is an Equal Opportunity Employer. We believe it is our moral and legal obligation to meet the responsibility of ensuring that all management practices regarding employees are conducted in a nondiscriminatory manner. In compliance with Title VII of the 1964 Civil Rights Act, and other applicable federal and state statutes, all recruiting, hiring, training, and promoting for all job classifications will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including state of employment protected classes. It is, therefore, our policy and intention to evaluate all employees and prospective employees strictly according to the requirements of the job. All personnel related activities such as compensation, benefits, transfers, job classification, assignments, working conditions, educational assistance, terminations, layoffs, and return from layoffs, and all other terms, conditions and privileges of employment will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including all applicable state of employment protected classes. The University is a Christian religious-affiliated organization; and as such, is not subject to religious discrimination requirements. The University’s hiring practices and EEO discrimination practices are in full compliance with both federal and state law. Federal law creates an exception to the “religion” component of the employment discrimination laws for religious organizations (including educational institutions), and permits them to give employment practice preference to members of their own religious beliefs. Whatever capacity you work in at Liberty University, you’ll be playing a supportive role in our mission of Training Champions for Christ. Liberty has a wide variety of engaging and challenging positions available that are waiting for committed men and women of integrity just like you. Careers Located in the foothills of the Blue Ridge Mountains in Lynchburg, Va., Liberty University has been 𝘛𝘳𝘢𝘪𝘯𝘪𝘯𝘨 𝘊𝘩𝘢𝘮𝘱𝘪𝘰𝘯𝘴 𝘧𝘰𝘳 𝘊𝘩𝘳𝘪𝘴𝘵 since 1971. Offering more than 700 unique programs of study from the certificate to the doctoral level, Liberty equips students with the values, knowledge, and skills essential for impacting tomorrow’s world.

Requirements

Four-year college degree, preferably in business or marketing.
Knowledge of online education industry is needed.
Strong analytical skills and attention to details are required with two or more years of experience.
Well-developed communications skills needed.
Ability to effectively communicate both verbally and in writing to convey clear, well articulated information.
Ability to understand, speak, and write English in order to convey messages and correspond in an articulate and professional manner.
Possess public communication skills that allow professional representation of Liberty University in front of business partners.
Strong organizational skills.
Excellent computer skills.
Intuitively able to reason, analyze information and events, and apply judgment in order to solve problems of both a routine and complex nature.
Occasionally required to travel to local and campus locations.
Frequently required to sit for extended periods to perform deskwork or type on a keyboard.
Regularly required to hear and speak in order to effectively communicate orally.
Occasionally required to stand, walk, and climb stairs to move about the building.
Handle materials, reach overhead, kneel or stoop in order to conduct business.
Regularly lift 10 or fewer pounds.
Use of one’s personal vehicle (or LU vehicles) is required for travel in the performance of the essential functions of this position.
Proof of a valid Virginia driver’s license, an acceptable DMV record, and liability insurance is required.

Responsibilities

Develop and test digital ad copy for PPC campaigns for Google, Bing, Yahoo, and other ad networks.
Audit digital ad campaigns to evaluate and maximize performance.
Organize digital ad campaign structure for Google, Bing, Yahoo, and other ad networks.
Utilize Social Media Marketing, Paid Search Advertising, and Display Advertising to drive awareness and conversion actions based on the department they assist.
Support the Director of Online Digital Marketing & Analytics and Senior Management with analytic projects across the various digital campaigns managed.
Remain abreast of existing and emerging technologies, processes, products, services and leading industry performance benchmarks.
Work effectively as a team member, embracing and fostering LU’s mission.
Use project management tools effectively to track progress and completion of tasks.

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