Digital Media Account Executive

Nexstar Media Group Inc.•Amarillo, TX

47d

About The Position

The Digital Media Sales Account Executive is responsible for generating digital revenue through the strategic selling of our digital marketing services offerings.

Requirements

BA or BS in Business, Marketing or Advertising preferred
5+ years of digital media sales and marketing experience preferred
Significant knowledge of the digital advertising landscape including Paid Search, Programmatic Ad buying, Social Media Management, Mobile Strategy etc.
Motivated, enthusiastic, self-starter who can work effectively both independently and in a team environment
Effective communication and client presentation skills
Ability to interact with high-level decision makers
Ability to sell through a consultative sales experience
Ability to sell a vast array of products
Excellent follow-up, strong organizational skills and attention to detail
Proven ability to meet and exceed sales goals and secure revenue goals
Interest and passion for digital trends and how they relate to the media/ broadcast industry
Strategic thinker with strong ability to translate complex ideas into succinct, and compelling sales narratives
Resourceful, self-motivated and a skillful multI-tasker
Strategic foresight
Valid driver's license with an acceptable driving record

Responsibilities

Serve as the sales marketing lead driving revenue from digital marketing services for clients across all channels -- mobile, tablet and web
Develop and execute go-to-market sales strategies that result in exceeding revenue targets in Digital Marketing Services
Responsible for delivering and marketing a powerful suite of local digital marketing products and services that help local SMB's grow successfully
Develop local sales strategies in major industry verticals (auto, medical, etc.)with clear goals and measurable objectives that can be tied to revenue growth.
Establish, maintain and grow relationships with advertisers and agencies
Position and pre-sell all opportunities to highlight the benefit and value proposition in the marketplace
Consistently communicate with clients on all business activity
Complete knowledge of the market and competitive landscape
Utilize a consultative sales approach to develop strategic understanding of client's business and marketing needs
Meet and exceed performance management targets for account activity and revenue generation
Serve as an advisor to GM and DOS and help make informed decisions on key issues surrounding digital marketing objectives
Establish key relationships within the local business community in order to effectively build and maintain ad revenue vs. budget