Digital Marketing & Website Specialist

Financial Plus Credit Union•Flint, MI

About The Position

The Digital Marketing & Website Specialist supports the credit union’s digital marketing efforts with a primary focus on maintaining and optimizing the website. This role manages daily updates, ensures content accuracy, and enhances site usability and member experience. In addition, the Specialist assists with SEO/SEM campaigns, paid media, email marketing, and member journey automation to drive traffic, engagement, and growth.

Requirements

Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience).
4+ years of experience in website management with strong digital marketing background.
Ensures compliance with all federal and state laws and regulations, including the Bank Secrecy Act, Patriot Act, and Office of Foreign Asset Controls, and should request legal interpretation as necessary. Must ensure subordinates are also compliant with such laws and regulations.
Must be bondable.
Perform other duties as assigned.
Proven expertise in SEO/SEM, website optimization, and digital campaign management.
Experience in Google Analytics and Google Tag Manager, ability to monitor and trouble shoot.
Strong understanding of UX/UI best practices and accessibility standards.
Ability to manage multiple projects, prioritize deadlines, and collaborate across departments.
Excellent communication, analytical, and problem-solving skills.
Presents a positive and professional image to members through effective and courteous verbal and written communications.
Courtesy, tact, and diplomacy are essential elements of the job. Work involves much personal contact with others inside and/or outside the organization for purposes of giving or obtaining information, building relationships, or soliciting cooperation.
Ability to apply logical thinking to define problems, collect data, establish facts, and draw conclusions.

Responsibilities

Serve as primary owner of the credit union’s website, creating fresh and accurate content that is aligned with the FPCU brand, mobile-friendly, and user-focused.
Implement content updates, promotional banners, and calls-to-action to support marketing campaigns, and organizational strategy.
Monitor site performance through Google Analytics/Google Tag Manager and suggest improvements for growth, usability, and accessibility.
Collaborate with internal teams and vendors to manage website updates, integrations, and enhancements ensuring a seamless and cohesive digital presence.
Assist with execution of SEO/SEM campaigns to improve search rankings and site traffic.
Support paid media campaigns across search and display.
Oversee digital marketing calendars, monitor performance, and recommend adjustments (email, digital banking, retargeting, and SEM).
Monitor and support local listings across all channels including Apple, Bing, Google, Yelp, etc.
Serve as the point person for digital marketing channels that live outside the Marketing department but require regular oversight
Ensure these platforms are updated with accurate, brand-aligned content and audited regularly for consistency and compliance.
Partner with department leaders to keep messaging fresh, timely, and aligned with organizational priorities.