Digital Marketing Support Specialist

D.R. Horton•Arlington, TX

14h

About The Position

D.R. Horton, Inc. is currently looking for a Digital Marketing Support Specialist. The right candidate is responsible for supporting both sales and marketing end users on all Digital Marketing technologies, processes, campaigns, and analytics. The Digital Support Marketing Specialist will also help all sales and marketing end users build campaign strategies to help drive and improve traffic and lead generation. This position supports and administers all marketing technologies across the organization.

Requirements

High school diploma or general education degree (GED)
3+ years’ experience in planning and gathering business requirements specifically for sales and marketing
3+ years’ experience working within a digital marketing environment and various applications
3+ years’ experience working with the Adobe suite of tools (Photoshop, etc.)
3+ years’ experience reading, writing, and troubleshooting HTML
3+ years’ experience managing and supporting Content Management Systems, Email Marketing, and Customer Relationship Management systems
Possess excellent verbal, written, listening and presentation skills to communicate effectively for training end users with varying levels of marketing and IT experience
Ability to work in a fast-paced environment
Proficiency with MS Office and email

Nice To Haves

Bachelor’s degree in business, Marketing, Communications or Information Technology from a four-year college or university preferred

Responsibilities

Administer user accounts for all enterprise marketing applications
Provide phone, online and occasional in-person support to end users on a variety of digital marketing related issues
Document and track the details of the problem, both status and resolution, within the supported tool
Follow through and communicate with the user while working the problem and ensure successful and timely completion of the problem
Participate in focus groups to enhance existing applications
Document new features and/or needs from the business that need to be applied to applications
Aid with training end uses on all digital marketing applications
Assist with training documentation on all digital marketing applications
Assist both the corporate team and end users with web design, HTML code edits and photo enhancement tasks
Support users of the DHI website CMS, CRM, Google Analytics and AdWords, and all Enterprise Marketing Technologies
Using Google Analytics, maintain and report on site’s overall domain, as well as individual market reports, as needed. Monitor site usage metrics to identify trends and recommend improvements
Evaluate data integrity of the division CRM databases and recommend process improvements
Train all Sales and Marketing end users on all Enterprise Marketing Technologies
Email marketing template management
Email marketing campaign management with an emphasis on recommendations for best practices as needed by division
Identify areas to improve on web listings to help generate more traffic and higher lead generation
Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
Ability to work overtime
Ability to travel overnight