Digital Marketing Strategist

The Globe Pequot Publishing Group•Essex, CT

4h•Hybrid

About The Position

We are seeking a Digital Marketing Strategist to lead the planning, execution, and optimization of our digital marketing efforts across social media, email, and web channels, with a strong focus on driving audience growth, engagement, and measurable sales. The Digital Marketing Strategist is responsible for developing and executing integrated online marketing strategies that drive traffic, leads, and book sales. This role oversees social media, email marketing, website optimization, and digital campaigns across SEO, SEM, and owned channels. This is a hands-on, data-driven role that combines strategy and execution, with ownership of campaign performance, reporting, and optimization. The ideal candidate understands how to market books to niche audiences, leverage a strong backlist, and align digital marketing efforts with sales and publicity goals.

Requirements

2-3 years of experience in digital marketing, preferably in publishing, media, retail, or consumer brands.
Proven experience managing integrated digital campaigns across social media, email, and web.
Strong understanding of SEO, SEM, email marketing, analytics, and conversion optimization.
Experience with email platforms (e.g., GetResponse, Muck Rack, HubSpot, WordPress) and analytics tools (e.g., Google Analytics). Canva experience a plus.
Excellent writing, content planning, and project management skills. Design skills a plus.
Data-driven mindset with the ability to translate insights into action.

Nice To Haves

Experience marketing books or content-driven products.
Familiarity with CMS platforms and basic UX best practices.
Experience working with multiple brands or imprints under one organization.

Responsibilities

Develop and execute comprehensive digital marketing strategies across social media, email marketing, website, SEO, and SEM.
Plan and manage digital campaigns supporting new releases, seasonal promotions, and backlist titles.
Align campaigns across channels to create cohesive, brand-consistent reader journeys.
Own campaign timelines, goals, execution, and post-campaign analysis.
Oversee Globe Pequot’s social media presence across major platforms, including content planning, publishing, and engagement.
Develop content calendars tied to book launches, seasonal themes, and genre-driven initiatives.
Collaborate with authors, publicity, and editorial teams on social content and promotions.
Ensure consistent brand voice and messaging across platforms and imprints.
Build, segment, and grow email lists by genre, interest, and engagement behavior.
Develop and execute newsletters, promotional emails, and automated campaigns (welcome series, launch sequences, seasonal promotions).
Optimize email performance through A/B testing, segmentation, and performance analysis.
Manage and optimize website marketing efforts to improve traffic, conversion, and user experience.
Partner with internal teams and industry partners to support landing pages, promotional features, and conversion paths.
Ensure website content aligns with campaign goals and brand standards.
Support SEO strategy through content planning, keywords, and on-site optimization.
Plan and manage SEM or paid digital campaigns as needed to support key titles or initiatives.
Monitor performance and adjust strategies to maximize ROI.
Track and analyze performance across digital channels, including traffic, engagement, conversions, and sales attribution.
Produce regular performance reports with insights and recommendations for optimization.
Use data to continuously refine strategy and improve results.
Manage digital marketing budgets and campaign spend.
Ensure marketing efforts are aligned with ROI goals and business priorities.
Recommend allocation shifts based on performance and opportunity.
Work closely with marketing, publicity, editorial, and sales teams to align digital efforts with broader company goals.
Support integrated campaigns tied to media coverage, author events, and sales initiatives.
Stay current on digital marketing trends, platform updates, and best practices.
Identify new tools, platforms, and opportunities relevant to book publishing and direct-to-consumer marketing.