Digital Marketing & Sponsorship Coordinator (56310)

City of Wentzville, MO • Wentzville, MO

67d • $53,550 - $53,550

About The Position

The Digital Marketing & Sponsorship Coordinator exercises considerable initiative being primarily responsible for developing and driving business goals for the Parks & Recreation Department's sponsorship strategy for financial growth of the organization. Incumbent plans and implements an assertive public outreach campaign to increase overall awareness of the Department's benefits to its residents and community; designs, produces, and implements digital marketing and communications material for the promotion of Department programs and activities; and sells sponsorships to enhance events. This position is also responsible for the content management of the Department's websites, social media accounts, digital marketing platforms, and the creation of email and/or digital marketing and communications campaigns. Individual must be skilled in seeking out, developing, and maintaining corporate partnerships and be able to assist in building strategies to enhance the Department's brand. This position also assists in the production of quality photography and video content for Department use. Work in this position requires a high degree of independent judgment and expertise in planning projects, resolving technical issues, and administering projects within the framework of established policies.

Requirements

• Bachelor's degree in Public Relations, Marketing, Journalism, Graphic Design, Communications, or closely related field required.
• Associate degree along with related professional experience may be considered.
• Additional job experience may be considered in lieu of a degree.
• Minimum of two years of specialized marketing work experience in promoting a large agency and associated programs or events to diverse communities required.
• Advanced skills in Microsoft Office, Canva, Spark, Indesign, Illustrator, Photo Shop, Word Press, Hootsuite, Constant Contact software applications required.
• Previous experience in soliciting sponsorship and negotiating contracts required.
• Valid driverʼs license required.

Nice To Haves

• First-Aid/CPR certification preferred, or ability to obtain within 90 days of employment.

Responsibilities

• Developing and driving business goals for the Parks & Recreation Department's sponsorship strategy for financial growth of the organization.
• Planning and implementing an assertive public outreach campaign to increase overall awareness of the Department's benefits to its residents and community
• Designing, producing, and implementing digital marketing and communications material for the promotion of Department programs and activities
• Selling sponsorships to enhance events
• Content management of the Department's websites, social media accounts, digital marketing platforms, and the creation of email and/or digital marketing and communications campaigns.
• Seeking out, developing, and maintaining corporate partnerships and be able to assist in building strategies to enhance the Department's brand.
• Assisting in the production of quality photography and video content for Department use.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Executive, Legislative, and Other General Government Support