Digital Marketing Specialist

Universal Technical Institute • Phoenix, AZ

1d • $50,000 - $65,000 • Remote

About The Position

Universal Technical Institute is seeking a passionate and results-driven Digital Marketing Specialist to join our remote team headquartered in Phoenix, AZ. In this position, you will play a crucial role in supporting our digital media campaigns aimed at driving student recruitment. We are looking for someone with a strong foundation in digital marketing, particularly in the areas of paid social, paid search, and online video.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 2 years+ experience in similar role preferred.
• Strong understanding of digital marketing principles.
• Proficiency with paid social advertising, paid search, and online video platforms.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Excellent communication skills and a positive attitude.
• Attention to detail and a commitment to delivering high-quality work.
• Must be able to lift, carry, push, or pull up to 5 pounds or less 5% of the workday
• Must be able stoop, kneel, crouch, or crawl 5% or less of the workday
• Must be able to talk, see, hear, concentrate, think, learn, and reason for all of the workday
• Must be able to sit and walk or otherwise move around for prolonged periods of time throughout the workday.
• Must be able to use a keyboard and do manual tasks for prolonged periods of time throughout the workday.

Nice To Haves

• Previous agency experience is a plus but not required.
• Understanding and experience in Workfront project management a plus.

Responsibilities

• Collaborate with platform specific channel managers and creative strategists to build and optimize all paid student acquisition campaigns across Google, Meta, Tik Tok and more.
• Support UTI’s digital media team in launching and running online lead generation campaigns effectively from month-to-month and quarter to quarter. Takes the lead on finalizing many of the details prior to plan launch, and ensures that media plans are implemented properly, and run smoothly in-market.
• Ensures all sourcing and ad tracking details are properly in place with external agency partners as well as with our internal CRM system and Google Analytics implementation.
• Works directly with copywriters and graphic designers as needed, to assist in the creation of advertising materials for various digital media platforms.
• Coordinate the set-up of video assets with the agency for deployment of online video campaigns to attract potential students.
• Analyze campaign performance data to identify trends and opportunities for improvement.
• Assist in the development of digital marketing strategies to meet student recruitment goals.
• Stay up to date with digital marketing trends and best practices to ensure the institute remains competitive in the digital landscape. Strives to build UTI’s internal expertise in key media channels through building knowledge over time – is inquisitive and strives to learn more about how each channel works best for UTI and its related brands.
• Socializes media plan analysis and results to Marketing Department team members on an ongoing basis.
• Other duties as assigned.

Benefits

• Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campuses
• Paid Time Off: Competitive paid time off programs for employees (Vacation, Sick, Flexible)
• Retirement Matching: 50% match on the first 6% of your contributions after 90 days
• Paid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby
• Competitive Insurance: Health, vision, and dental coverage for you and your dependents
• Pet Insurance: Competitive coverage for your furry family members through ASPCA
• Health Plan Enrollment: Eligibility starts first of the month following completing one full month of employment

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level