Digital Content Specialist II

Etex • Maryville Township, ND

4d • Hybrid

About The Position

At Etex, our purpose is to inspire new ways of living. We are an international leader in sustainable construction, driven by a passion for excellence, but it's our people that are our top priority. We connect, collaborate, and champion the well-being of our employees, forming partnerships and pioneering change in our ever-evolving industry.
At Etex, we seek to make a meaningful impact on the lives of our customers and our communities. Are you looking for a company where you can learn, grow and lead? Join us as a Digital Marketing Specialist where you can work in a hybrid-remote position based at our facility in Maryville, TN.

The mission of the role is to support and execute our digital marketing strategy across multiple channels. This role is ideal for a hands-on digital market who is well versed in B2B strategy, execution, and analytics.
The Digital Marketing Specialist will own the day-to-day execution of our digital initiatives, optimize performance across platforms, and contribute to sales and marketing collaboration to drive qualified leads for measurable results. What you'll do
Digital Strategy Execution:Support and execute Promat US’s digital marketing strategy across web, email, search, and social channels.
Website Management:Maintain and update the Promat US website using Optimizely (Optimizely experience required).Ensure consistency and optimize user journeys to improve performance and conversions.
Email Marketing & Automation:Build, manage, and optimize email campaigns and automated workflows in HubSpot (HubSpot experience required).Monitor engagement metrics and continuously improve performance.Identify and segment audiences for targeted email efforts.
Paid Media Management:Support and manage paid media campaigns, including Google Ads, LinkedIn, and display advertising.Collaborate with international Promat branches to align campaign calendars and planning.
Analytics & Reporting:Track digital performance across all channels.Analyze data to support continuous improvement through testing, measurement, and refinement.
CRM & Lead Management:Follow lead qualification processes to support lead flow and maintain data integrity in Salesforce.Work closely with sales to ensure effective lead handoff and tracking.

Requirements

• 5-10 years of experience in B2B digital marketing in the industrial, construction, or building materials markets (required)
• Hands-on experience using Optimizely (required) for website management
• Hands-on experience using HubSpot (required) for email marketing and marketing automation
• Strong experience with SEO, lead generation, and paid media campaign management
• Proficiency with Google Analytics and digital performance reporting
• Experience working with Salesforce or another CRM
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent organizational and communication skills

Nice To Haves

• Experience with ShowPad
• Familiarity with long sales cycles and complex buyer journeys
• Experience marketing in highly technical industries
• Experience using Adobe Photoshop or Illustrator

Responsibilities

• Support and execute Promat US’s digital marketing strategy across web, email, search, and social channels.
• Maintain and update the Promat US website using Optimizely (Optimizely experience required).
• Ensure consistency and optimize user journeys to improve performance and conversions.
• Build, manage, and optimize email campaigns and automated workflows in HubSpot (HubSpot experience required).
• Monitor engagement metrics and continuously improve performance.
• Identify and segment audiences for targeted email efforts.
• Support and manage paid media campaigns, including Google Ads, LinkedIn, and display advertising.
• Collaborate with international Promat branches to align campaign calendars and planning.
• Track digital performance across all channels.
• Analyze data to support continuous improvement through testing, measurement, and refinement.
• Follow lead qualification processes to support lead flow and maintain data integrity in Salesforce.
• Work closely with sales to ensure effective lead handoff and tracking.

Benefits

• Competitive salary with annual salary review and bonus.
• FULLY paid top tier medical, dental, & vision benefits for you and your family.
• Outstanding paid time off policy.
• Flexible work arrangement
• Student Loan Assistance, up to $5,000 annually as eligible.
• Learning and Development Opportunities including Tuition Reimbursement.
• Highly engaged culture, stable workforce, within a strong, growing global company

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed