Digital Marketing Specialist

EBI Consulting • Burlington, MA

18h • Onsite

About The Position

At EBI we’re committed to providing deep technical, industry and commercial real estate expertise to help our clients navigate complexity and realize maximum value for their assets. For 35 years we’ve been helping investors, lenders, owners, developers, contractors, and property managers mitigate risk and optimize their built facilities for maximum economic, safety, and environmental value. We’re unique in our ability to deliver high quality, responsive services across the entire asset lifecycle, from rapid assessments, to advisory, to implementation and verification services, nationwide. Unlike other environmental consulting firms, we provide the full suite of commercial real estate and asset management services through to improvement and verification. Our experts leverage our proprietary assessment methodologies, benchmarking, regulation, and analytics tools across six core domains. EBI is your environmental, sustainability, engineering and health and safety partner, nationwide. Assess. Advise. Improve. Verify. EBI Consulting is seeking a results-driven Digital Marketing Specialist to execute integrated campaigns that elevate EBI’s brand, drive engagement, and support business growth. This role blends content creation, digital strategy, SEO, event marketing, and marketing operations—requiring both creativity and analytical thinking. The ideal candidate will develop and distribute high-quality, campaign-aligned content across digital channels, support thought leadership initiatives, and optimize performance through data-driven insights. They will also play a key role in executing events, enabling sales with impactful marketing materials, and supporting core marketing systems such as HubSpot and WordPress. This is a highly collaborative position, working across marketing, sales, and leadership teams to bring ideas to life, amplify brand presence, and continuously improve marketing effectiveness.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• 2–3 years of marketing experience, preferably in B2B, consulting, or professional services
• Strong writing and editing skills, with experience developing or ghostwriting content for professional audiences
• Experience managing LinkedIn content and analyzing performance metrics
• Working knowledge of SEO, keyword research, and content optimization
• Experience with marketing analytics, reporting, and using data to drive decisions
• Proficiency with marketing tools such as HubSpot, Hootsuite, LinkedIn Amplify, or similar platforms
• Experience creating client-facing materials, including presentations and sales collateral
• Demonstrated ability to translate complex topics into clear, engaging content
• Highly organized, adaptable, and able to manage multiple priorities in a fast-paced environment
• Proactive mindset with a track record of taking initiative and contributing new ideas
• Experience leveraging AI tools (e.g., ChatGPT, Claude) to enhance research and content creation
• Ability to demonstrate measurable impact (e.g., engagement growth, campaign performance, content results)
• Willingness and ability to travel 2–4 times per year to support events

Nice To Haves

• Familiarity with AI-driven content tools is a plus
• Familiarity with Canva or similar design tools preferred

Responsibilities

• Execute integrated marketing campaigns across LinkedIn and other digital channels, driving consistent, high-quality content that grows brand visibility and engagement.
• Manage content scheduling and distribution using tools like Hootsuite and LinkedIn Amplify, and track performance to deliver actionable insights and continuous improvement.
• Research industry trends and develop compelling, relevant content that supports EBI’s voice in the market.
• Ghostwrite and collaborate with subject matter experts and leadership to produce content across LinkedIn, blogs, case studies, and press releases.
• Support and execute EBI’s organic SEO strategy by producing ~4–5 blogs per month aligned with business priorities.
• Optimize content for both traditional search and AI-driven discovery, using performance data to refine and improve results.
• Support the planning and execution of conferences, client events, and networking experiences.
• Manage logistics, coordinate vendors and materials, and partner with sales to drive attendance and engagement.
• Assist with on-site execution and post-event follow-up, including tracking performance and outcomes in HubSpot.
• Develop and maintain client-facing materials such as one-pagers, presentations, and case studies.
• Ensure all assets are clear, professional, visually effective, and aligned with client needs, using tools like Canva.
• Contribute to paid media and PR initiatives, including media partnerships and press releases.
• Collaborate closely with marketing, sales, and HR to support integrated campaigns, employee advocacy, and employer branding efforts.
• Support website updates (WordPress), HubSpot management, email campaigns, and marketing automation.
• Conduct market and competitor research, manage internal programs such as employee Marketplace credits, and proactively identify new ideas and opportunities to strengthen marketing impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level