Digital Marketing Specialist - Medical Imaging Systems

KONICA MINOLTA HEALTHCARE AMERICAS INC•Wayne, NJ

6d•$135,000 - $150,000•Remote

About The Position

As the Digital Marketing Specialist, you will be the digital architect for our Dynamic Digital Radiology (DDR) portfolio, X-ray systems, and PACS solutions. This is a high-impact role centered on transforming complex clinical evidence, research insights, and technical service excellence into compelling digital narratives. You will bridge the gap between high-level clinical research and market-facing engagement, partnering with Key Opinion Leaders (KOLs) and internal stakeholders to drive global adoption of our cutting-edge imaging technologies.

Requirements

Core Technical Competencies Social & Distribution: Expert-level command of LinkedIn, Facebook, YouTube, Reddit, etc. (Analytics/Channel Management).
Marketing Stack: Proficiency in Hootsuite, MailChimp, and SEO/SEM best practices.
Data & Insights: Advanced knowledge of Google Analytics (GA4) and Google Search Console.
Communication: Exceptional ability to synthesize clinical/technical data into clear, persuasive copywriting.

Nice To Haves

5+ years in a Digital Marketing role for a technology or healthcare company.
3+ years in Medical Device, Radiology, or Health Tech marketing.
Familiarity with PACS/DICOM workflows and X-ray imaging technology.
Experience with Salesforce (CRM) and AI-assisted writing tools (e.g., Writesonic).

Responsibilities

Content Strategy & Clinical Storytelling Curate & Catalog: Systematize research papers, case studies, and clinical insights into a high-functioning digital asset library.
Technical Translation: Translate complex X-ray physics, PACS workflows, and service value propositions into digestible, high-converting digital content.
Accuracy Assurance: Collaborate with the Research Director, Clinical Specialists (KOLs, Researchers), Product Managers, and regulatory personnel to ensure all messaging is scientifically/technically rigorous and regulatory-compliant.
Omnichannel Campaign Execution Strategic Campaigns: Design and execute multi-channel campaigns (LinkedIn, Email, Web) to increase the visibility of Konica Minolta Healthcare technologies/services.
Event Amplification: Lead digital promotion for webinars, virtual workshops, and global radiology conferences (e.g., RSNA, ECR, HIMSS).
Performance Analytics: Utilize GA4 and Search Console to track KPIs, providing actionable insights to pivot strategies based on audience behavior.
Community & Thought Leadership KOL Collaboration: Partner with clinical specialists to amplify "Voice of the Customer" content and highlight real-world clinical outcomes.
Engagement Monitoring: Act as the digital voice of the brand, managing inquiries from healthcare professionals and stakeholders across social platforms.
Cross-Functional Synergy Service & Sales Alignment: Support the digital components of reference site visits and develop lead-generation strategies that scale sales volume grows.
Integrated Messaging: Work across marketing and applications teams to ensure a unified brand voice across all digital touchpoints.