Digital Marketing Specialist

UNC-Chapel Hill • Chapel Hill, NC

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About The Position

UNC -Chapel Hill’s University Communications and Marketing department is seeking a Digital Marketing Specialist. This is a perfect position for a seasoned communications professional with experience in planning and implementing digital marketing campaigns, both in-house and with vendor support. Reporting to the director of marketing strategy, the digital marketing specialist will develop and implement paid social media campaigns, coordinate paid media buys, track pacing and metrics across digital platforms, develop strategic recommendations based on best practices and observed performance, and help measure the impact of our communications efforts with the University’s target audiences.

Requirements

• Demonstrated experience developing and executing paid social media campaigns on Meta, LinkedIn, and X.
• Demonstrated experience with tools such as Google Analytics, Facebook Insights, Business Suite, X and Instagram Analytics to standardize reporting of digital and social media metrics.
• Knowledge of SEO and AP Style.

Nice To Haves

• Three years of relevant experience.
• Ability to develop standard benchmarking and reporting systems.

Responsibilities

• Develop and implement paid social media campaigns
• Coordinate paid media buys
• Track pacing and metrics across digital platforms
• Develop strategic recommendations based on best practices and observed performance
• Help measure the impact of our communications efforts with the University’s target audiences

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed