Digital Marketing Specialist

Life.Church • Edmond, OK

9d

About The Position

Life.Church wants to make a lasting difference in your life, in our community, and in the world. Our mission is to lead people to become fully devoted followers of Christ. That's how we’re able to make a difference, and it's the driving force behind everything we do. The Digital Marketing Specialist is primarily responsible for implementing and managing digital marketing strategies that drive brand awareness and engagement using a multi-channel approach in both paid and organic marketing activities. This role stewards marketing resources for the assigned ministries and campaigns through budget recommendations, execution, and in-platform optimizations.

The Digital Marketing Specialist manages Marketing Team projects and is responsible for collaborating with internal staff to keep projects on track, partner with supported ministries on campaign objectives, and measure the success of marketing efforts. This role utilizes their skillset to deliver outcomes that align with the direction of their team to further Life.Church’s mission and to reach people for Christ.

At Life.Church, we exist to lead people to become fully devoted followers of Christ. It’s been our mission since 1996 and has guided us every day. Leading people isn’t just an expectation; it’s a necessity. It’s a cornerstone of our culture. That's why we’re always seeking leaders—leaders like you—to bring your skills to life. We are one church meeting in multiple locations, and we want to help you become the person God made you to be.

The Life.Church Communications Group develops strategies for how our ministry meets people where they are and empowers them to become fully devoted followers of Christ. Through Social Media, Marketing, Public Relations, and Communications Teams, we introduce people to Life.Church, connect them to our mission, and help them take the next steps in their spiritual growth.

Requirements

• Excellent verbal, written, and interpersonal communication skills to foster relationships and partnerships.
• Effective at multi-tasking and time management to meet strict deadlines while remaining flexible and open to change.
• Strong attention to detail.
• Ability to self-motivate, make independent decisions, and problem solve.
• Ability to navigate differing opinions while maintaining composure.
• High School Diploma or GED.
• Bachelor's degree in marketing, advertising, communications, or a related field.
• 1-2 years of related work experience preferred.

Responsibilities

• Support team goals by driving progress on defined objectives and delivering measurable key results.
• Support the implementation of the digital marketing strategy to drive top-of-funnel activities that support goals for ministries, including the Craig Groeschel Leadership Podcast, Life.Church Worship, and Switch Music.
• Steward the marketing resources for assigned ministries and campaigns through budget recommendations, execution, and in platform optimizations.
• Drive traffic through various channels such as Google’s universal ad campaigns, social media platforms, and third-party ad networks.
• Focus on organic marketing strategies to meet top-of-funnel objectives, including generative engine optimization(GEO) and search engine optimization (SEO) tuning across key web properties.
• Evaluate performance trends and act proactively to optimize campaigns by adjusting approved campaign budget allocation based on real-time learning and analysis of performance, trends, and insights.
• Align efforts under approved key performance indicators and ensure accurate tracking is in place to report on campaign performance including budget pacing and tracking.
• Regularly evaluate platforms and ad networks to assess performance, cost efficiency, and alignment with campaign goals.
• Stay current with emerging digital marketing opportunities and constantly evaluate how the Church can leverage technology and platforms to advance how we reach people for Christ.
• Partner closely with the Marketing Manager to ensure all required campaign assets are available, aligned, and delivered on time.
• Partner with local teams to understand community-specific goals and share vision that informs relevant and effective content creation.
• Supporting team through the quality assurance process to drive team excellence and effective collaboration.
• Coordinate marketing projects and timelines to ensure initiatives remain organized, aligned, and on track.
• Provide clear and accurate specifications for creative asset requests, including sizing, messaging, and visual direction.
• Monitor and maintain awareness of reviews across platforms such as Google and Yelp to support brand health and responsiveness.
• Use provided templates and tools to create campaign content and design materials.

Benefits

• ・ Paid parental leave, including maternity, paternity, and adoption leave.
• ・ Generous employer-paid leave for the use of vacation, sick time, and other qualifying reasons.
• ・ Innovative and comprehensive Medical, Dental, and Vision insurance that provides team members with useful resources and savings to navigate their holistic health.
• ・ Life insurance policy provided for all staff members at 2x annual salary at no cost. Additional life insurance coverage is available to purchase.
• ・ Short-Term and Long-Term disability is covered at 100% for full-time qualified staff members.
• ・ Comprehensive wellness and mental health benefits allow staff to proactively invest in their physical and emotional health.
• ・ Generous 401(k) retirement plan allowing a team member to have up to 12.5% (including employee contribution, employer match, and employer discretionary contribution) contributed into their account in their first year. It doesn’t stop there—the more years on staff, the greater the investment!
• ・ $160 annually in development dollars for team members to invest in their professional growth.
• ・ Casual dress and work environment.
• ・ And much more!

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 501-1,000 employees