Digital Marketing Specialist -GoFi

DriveTime • Tempe, AZ

2d • Hybrid

About The Position

In Short: The Digital Marketing Specialist (Specialist, Marketing-GoFi) will collaborate cross-functionally to enhance GoFi’s brand presence and create cohesive dealer communication assets across email, digital, and web. In Long: Developing and implementing email marketing strategies, crafting compelling content, designing user-friendly email templates, and analyzing campaign performance to optimize results Build upon GoFi’s brand presence by partnering with other internal departments Design creative assets across a range of touchpoints for GoFi’s dealer communications (email, print, digital) as well as website pages and landing experiences Ensure dealer marketing campaigns are effectively managed and measured Monitor and manage GoFi’s net promoter score to ensure a world-class dealer experience Serve as the liaison between GoFi sales and vendor support for GoFi promotional merchandise

Requirements

• Excellent verbal and written communication skills.
• The ability to talk and write with confidence, charisma and competence for a wide variety of audiences including management.
• Passionate and goal-oriented.
• Entrepreneurial spirit.
• Strategic thinker.
• Operate autonomously.
• Agile in a fast-past environment.
• College degree preferred
• 1-3 years of previous marketing experience required
• Experience with UX design tools: Figma preferred
• Previous experience partnering with other internal departments
• Proficient computer skills with working knowledge of internet and standard business applications such as Microsoft Office; Ability to quickly learn new computer applications as required.

Nice To Haves

• Email platform campaign management experience preferred.
• Indirect auto experience.

Responsibilities

• Developing and implementing email marketing strategies
• Crafting compelling content
• Designing user-friendly email templates
• Analyzing campaign performance to optimize results
• Build upon GoFi’s brand presence by partnering with other internal departments
• Design creative assets across a range of touchpoints for GoFi’s dealer communications (email, print, digital) as well as website pages and landing experiences
• Ensure dealer marketing campaigns are effectively managed and measured
• Monitor and manage GoFi’s net promoter score to ensure a world-class dealer experience
• Serve as the liaison between GoFi sales and vendor support for GoFi promotional merchandise

Benefits

• We take a hybrid work approach, finding balance between the benefits of in-person and work-from-home environments. This position has an on-site expectation of a minimum of three days a week.
• Medical, dental, and vision, oh my! DriveTime Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top-tier healthcare coverage.
• 401(K), Company paid life insurance policy, short and long-term disability coverage to name a few.
• Growth Opportunities.
• Tuition Reimbursement.
• Wellness Program.
• Gratitude is Green. We offer competitive pay across the organization, because, well… money matters!
• Paid Time Off.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 501-1,000 employees