Digital Marketing Specialist

Fullsteam

15h

About The Position

Fullsteam is a leading provider of vertical software and embedded payments technology, dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of over 1,900 employees, Fullsteam is committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries. Their purpose is to help customers grow their businesses and delight their customers. Fullsteam is seeking a results-driven Digital Marketing Specialist to strategize, execute, and optimize paid advertising campaigns across major digital platforms, including Facebook, Instagram, Google, TikTok, and other emerging channels. This role is pivotal in driving brand awareness, lead generation, and revenue growth through data-informed digital marketing initiatives. The ideal candidate is highly organized, creative, and analytical, bringing a broad skill set across PPC, SEM, and social media advertising, with a strong passion for performance marketing and continuous optimization. Fullsteam integrates modern and scalable payments technology with vertical software to create industry-specific features and end-to-end business management systems. It is a rapidly growing, dynamic, and exciting private equity-backed software and payments company headquartered in Auburn, AL, formed in 2018 by a core group of talented payments and software experts, and is quickly expanding its operations through the acquisition of strategic portfolio companies.

Requirements

• Proficiency in web analytics platforms, such as Google Analytics, and data visualization tools like Google Data Studio
• A collaborative team player who thrives in fast-paced environments and can adapt to rapidly changing priorities
• Bachelor's degree in Marketing, Business, or a related field is preferred
• 2+ years of experience in digital marketing, with a focus on paid advertising (PPC / SEM / social ads)
• Hands-on experience managing campaigns on Facebook, Instagram, Google Ads, and TikTok
• Strong understanding of performance metrics such as CTR, CPA, ROAS, and conversion rates
• Proficiency with analytics and reporting tools (Google Analytics, Meta Ads Manager, Google Ads Manager, etc.)
• Excellent organizational skills with the ability to manage multiple campaigns simultaneously
• Strong attention to detail and a data-driven mindset

Nice To Haves

• Experience marketing SaaS products or B2B offerings
• Familiarity with marketing automation tools and CRM platforms
• Basic knowledge of SEO, landing page optimization, and conversion rate optimization (CRO)
• Experience collaborating with designers and copywriters on ad creative development

Responsibilities

• Plan, execute, and manage paid media campaigns across platforms such as Facebook, Instagram, Google Ads, TikTok, and other digital channels
• Develop and test ad creatives, audience targeting strategies, and campaign structures to maximize ROI
• Monitor campaign performance daily, applying optimizations to improve conversion rates, cost efficiency, and overall effectiveness
• Conduct keyword research, audience segmentation, and A/B testing to refine campaign performance
• Collaborate with creative, content, and product teams to align marketing objectives and messaging
• Track, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, ad platform dashboards)
• Stay current on digital marketing trends, platform updates, and best practices in paid media and social advertising
• Manage advertising budgets efficiently while meeting performance targets
• Ensure campaigns align with brand guidelines and broader marketing strategies

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level