Digital Marketing Specialist
About The Position
We are seeking a knowledgeable and confident Digital Marketing Specialist to represent a highly respected and technically advanced manufacturer within the firearms industry. This individual will serve as a front-facing voice of the brand—engaging directly with the audience, shaping how products are understood, and communicating clearly across digital platforms. This role is ideal for someone deeply immersed in the firearms space, who can speak with credibility to both seasoned enthusiasts and newer audiences. The position blends community engagement, content coordination, and on-camera communication, requiring strong industry awareness and the ability to translate technical concepts into accessible messaging.
Requirements
- Strong understanding of firearms, gear, and industry culture
- Excellent written and verbal communication skills
- Ability to translate technical information into clear, engaging content
- Confidence speaking on camera and addressing a live or recorded audience
- Strong organizational skills with attention to detail
- Ability to manage multiple priorities in a fast-paced environment
- 2–4 years of experience in social media, content coordination, or a related role
- Strong communication and interpersonal skills
- Deep familiarity with firearms and related equipment
- Comfortable and confident speaking on camera
- Proven ability to manage multiple tasks with strong attention to detail
Nice To Haves
- Active involvement in firearms communities, training, or shooting sports
- Interest in outdoor, range-based, or hands-on mechanical environments
- Ability to simplify complex or technical concepts effectively
Responsibilities
- Respond to comments, direct messages, and mentions across platforms
- Actively participate in relevant industry and community conversations
- Maintain a clear, confident, and informed brand voice
- Appear on camera to explain products, use cases, and industry topics
- Communicate effectively with both experienced and entry-level audiences
- Deliver messaging with clarity, authority, and authenticity
- Schedule and publish content across social media platforms
- Ensure accuracy, consistency, and alignment with brand standards
- Maintain organized content calendars and workflows
- Write and refine captions, headlines, and supporting copy
- Collaborate with internal creative teams (video, design, editing)
- Support content planning and execution initiatives
- Monitor trends, conversations, and key voices within the firearms space
- Identify strategic opportunities for brand engagement
- Provide insights and feedback to internal teams
- Track engagement metrics and audience behavior
- Identify high-performing content and key drivers of success
- Provide recommendations to improve clarity, reach, and impact
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
11-50 employees
