Digital Marketing Specialist

GWYNEDD•Upper Gwynedd Township, PA

16d•Onsite

About The Position

Gwynedd Manufacturing, a growing defense contractor located in North Wales, PA, is a state-of-the-art manufacturing facility dedicated to producing quality products for the U.S. Department of Defense and various U.S. Federal Law Enforcement Agencies. As an innovative company offering a wide array of products, we strive to continuously develop new technology and drive process improvement. We are seeking a knowledgeable and confident Digital Marketing Specialist to represent a highly respected and technically advanced manufacturer within the firearms industry. This individual will serve as a front-facing voice of the brand—engaging directly with the audience, shaping how products are understood, and communicating clearly across digital platforms. This role is ideal for someone deeply immersed in the firearms space, who can speak with credibility to both seasoned enthusiasts and newer audiences. The position blends community engagement, content coordination, and on-camera communication, requiring strong industry awareness and the ability to translate technical concepts into accessible messaging. General Expectations Act as a visible and credible representative of the brand Balance community engagement, content execution, and on-camera presence Collaborate closely with leadership and an established creative team Maintain accuracy, clarity, and consistency across all messaging

Requirements

Strong understanding of firearms, gear, and industry culture
Excellent written and verbal communication skills
Ability to translate technical information into clear, engaging content
Confidence speaking on camera and addressing a live or recorded audience
Strong organizational skills with attention to detail
Ability to manage multiple priorities in a fast-paced environment
2–4 years of experience in social media, content coordination, or a related role
Strong communication and interpersonal skills
Deep familiarity with firearms and related equipment
Comfortable and confident speaking on camera
Proven ability to manage multiple tasks with strong attention to detail

Nice To Haves

Active involvement in firearms communities, training, or shooting sports
Interest in outdoor, range-based, or hands-on mechanical environments
Ability to simplify complex or technical concepts effectively

Responsibilities

Community Engagement Respond to comments, direct messages, and mentions across platforms
Actively participate in relevant industry and community conversations
Maintain a clear, confident, and informed brand voice
On-Camera Communication Appear on camera to explain products, use cases, and industry topics
Communicate effectively with both experienced and entry-level audiences
Deliver messaging with clarity, authority, and authenticity
Content Publishing & Management Schedule and publish content across social media platforms
Ensure accuracy, consistency, and alignment with brand standards
Maintain organized content calendars and workflows
Content Development Support Write and refine captions, headlines, and supporting copy
Collaborate with internal creative teams (video, design, editing)
Support content planning and execution initiatives
Industry Awareness Monitor trends, conversations, and key voices within the firearms space
Identify strategic opportunities for brand engagement
Provide insights and feedback to internal teams
Performance & Insights Track engagement metrics and audience behavior
Identify high-performing content and key drivers of success
Provide recommendations to improve clarity, reach, and impact