Digital Marketing Specialist

Hoyt Archery Inc•Salt Lake City, UT

9h•Onsite

About The Position

Hoyt Archery, an industry leader and world-renowned brand in archery and bowhunting gear is searching for an experienced Digital Marketing Specialist. The ideal candidate will bring creativity, strategic vision, urgency, enthusiasm and a passion for digital marketing, bowhunting and archery to the marketing team. The ability to thrive in a fast paced environment is a must, along with strong writing skills and excellent social customer service skills. Candidates must have a very strong background in social media and digital marketing, incorporating the latest and most effective practices into Hoyt’s social and digital marketing strategies. (This is an inhouse position located in Salt Lake City, UT)

Requirements

Bachelor Degree in related field (Digital Marketing, Marketing, Advertising)
3-5 years of experience managing business to consumer social media and digital marketing efforts
Extensive experience and knowledge in Social Media platforms
Extensive knowledge in SEO and website content management, particularly with Shopify
Proficient with Google Ads and Meta advertising tools
Exceptional writing and grammar skills
Proficiency in e-mail marketing software, preferably Klaviyo
Proficiency in Microsoft Office
Ability to thrive in fast paced environment with tight deadlines
A passion and knowledge of bowhunting and archery

Nice To Haves

Proficiency with InDesign, Photoshop and other Adobe Creative programs
AdWords Certification
Video Editing
Photography
Advertising – Digital, Social Media and Traditional
Technical knowledge of bows and archery accessories
Experience working with Microsoft Business Central is a plus

Responsibilities

Collaborate with Director of Marketing and marketing team to develop all social media strategies and content
Own and manage the content calendar
Monitor and update all social media platforms on a daily basis
Social listening and responding to customers on all social media platforms
Monitor trends in social media tools, channels, strategies, etc. and implement accordingly
Develop and implement strategies to grow Hoyt’s social media reach and increase engagement
Provide social media and website analytic summaries to management
Update and edit content on Hoyt.com, including product home page, product pages, e-commerce pages, and more
E-mail marketing
Manage our Meta ad library and ad placement
Manage our Google Ads
Attend archery media and trade events representing the Hoyt brand and associated products and capitalize on digital marketing opportunities