Digital Marketing Specialist

Bazaarvoice • Austin, TX

5d

About The Position

At Bazaarvoice, we create smart shopping experiences by connecting thousands of brands and retailers with billions of consumers through our global network, product-passionate community, and enterprise technology. Our solutions enable brands to collect valuable user-generated content at an unprecedented scale, achieving global reach through our extensive retail, social, and search syndication network. We also provide intuitive tools and dashboards for brands and retailers to gain valuable business insights from real-time consumer feedback, leading to smarter shopping, loyal customers, increased sales, and improved products. The core problem we address is the struggle for brands and retailers to make real connections with consumers and deliver trustworthy, inspiring content during the discovery and purchase cycle, which often results in wasted time and money on ineffective content. Our brand promise is to close the gap between brands and consumers. Founded in 2005, Bazaarvoice is headquartered in Austin, Texas, with offices across North America, Europe, Asia, and Australia, and has been recognized as a Great Place to Work in multiple countries. Bazaarvoice is seeking a data-driven Digital Marketing Specialist who excels at the intersection of creative content and performance analytics. This role is for someone who not only builds pages but also critically analyzes user behavior to optimize engagement. Joining at a pivotal time, as the company is rebuilding its web architecture, the specialist will maintain the current WordPress footprint while contributing to the transition to a future-proof, high-converting web experience, serving as the link between the brand's story and the demand generation engine.

Requirements

• 1–3 years of experience in Digital Marketing, Web Management, or Growth.
• WordPress Proficiency: Comfortable managing pages, plugins, and content blocks, with a good understanding of the CMS.
• Platform Agnostic: Quick learner excited to move into a modern, headless, or high-performance CMS environment.
• Data Literacy: Comfortable in Google Analytics (GA4) and able to translate traffic numbers into actionable insights.
• Familiarity with the Bazaarvoice Stack: Asana, Jira, Marketo, Salesforce, Qualified, Trendemon, and Google Tag Manager.
• Communication: Ability to tactfully re-educate stakeholders on web best practices and keep projects moving across cross-functional teams.
• The Builder Mindset: Excited by the Learn & Define stage of a project and comfortable with the ambiguity that comes with a site migration.

Nice To Haves

• Familiarity with the Bazaarvoice Stack is a huge advantage: Asana, Jira, Marketo, Salesforce, Qualified, Trendemon, and Google Tag Manager.

Responsibilities

• Act as the primary lead for WordPress page updates and campaign landing pages.
• Manage the day-to-day while assisting in the content auditing and migration tasks for the new site.
• Execute the experimentation roadmap, using tools to run A/B tests and personalization plays to maximize traffic value.
• Analyze main personas to ensure they are served the right content at the right time, focusing on the next best action for every visitor.
• Partner with the SEO Manager and agency partners to implement technical SEO recommendations and maintain organic authority during the site transition.
• Act as the power-user for the marketing stack (Qualified, Marketo, Salesforce, Google Analytics), ensuring web activity is tracked, attributed, and drives the sales funnel.
• Build and optimize high-converting landing pages for marketing programs, ensuring they meet brand standards and SEO best practices.
• Manage the web request queue (Asana), collaborating with Content, Creative, and Product Marketing teams to bring briefs to life.
• Proactively identify pages with high bounce rates or low conversion and launch tests to improve performance.
• Liaison with Marketing Ops to ensure all new site content is correctly tagged and flowing into automation programs.
• Maintain site integrity by monitoring for broken links, SEO health, and outdated assets using tools like Moz and Google Search Console.
• Manage the translation workflow for global sites, ensuring a consistent experience across different languages and regions.

Benefits

• Customer is key: We see our own success through our customers’ outcomes. We approach every situation with a customer first mindset.
• Transparency & Integrity Builds Trust: We believe in the power of authentic feedback because it’s in our DNA. We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.
• Passionate Pursuit of Performance: Our energy is contagious, because we hire for passion, drive & curiosity. We love what we do, and because we’re laser focused on our mission.
• Innovation over Imitation: We seek to innovate as we are not content with the status quo. We embrace agility and experimentation as an advantage.
• Stronger Together: We bring our whole selves to the mission and find value in diverse perspectives. We champion what’s best for Bazaarvoice before individuals or teams. As a stronger company we build a stronger community.
• Commitment to diversity and inclusion: Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees