Digital Marketing Specialist

ECR Software Corporation

About The Position

The Digital Marketing Specialist is responsible for planning, executing, and optimizing measurable digital marketing programs that generate qualified leads and support revenue growth for ECRS. This role owns digital campaign performance across paid, owned, and earned channels, with a strong emphasis on outcome-driven execution, funnel performance, and CRM-backed measurement. The Digital Marketing Specialist works in close partnership with the CRM Manager to ensure all campaigns are properly tracked, attributed, and reported, transforming marketing activity into actionable pipeline and revenue insights.

Requirements

Bachelor’s degree in Marketing, Communications, or related field.
Proven experience in B2B digital marketing, preferably within software or SaaS environments.
Demonstrated ability to manage campaigns with clear performance goals and measurable outcomes.
Hands-on experience withSEO strategy and execution, digital advertising (paid search, display, LinkedIn, etc.),email marketing, andmarketing automation
Working knowledge of HubSpot or comparable CRM/marketing automation platforms.
Strong analytical skills with the ability to translate data into business insights.

Nice To Haves

Experience collaborating with CRM or marketing operations teams.
Familiarity with attribution modeling, lifecycle stages, and funnel reporting.
Experience with Google Analytics, paid media platforms, and SEO tools (e.g., SEMrush).
Background in multi-touch, longer sales-cycle B2B marketing environments.

Responsibilities

Own the end-to-end execution of digital campaigns across paid media, email, SEO-driven content, and third-party industry placements.
Translate business ideas and goals into campaign strategies with definedobjectives, target audiences, success metrics, and timelines.
Design campaign architectures that support full-funnel progression from awareness through conversion.
Align with Sales leadership on lead quality and funnel feedback, and with Product teams on campaign priorities, messaging, and goals.
Define,monitor, andoptimizecampaign KPIs including traffic quality, MQLs, conversion rates, cost per lead, and influenced pipeline.
Conduct ongoing performance analysis toidentifypatterns, gaps, and opportunities for improvement.
Deliver clear, actionable recommendations based on datanot vanity metrics.
Use performance insights to support strategic decisions related to messaging, spend allocation, and campaign planning
Follow established CRM standards and contribute feedback to improve tracking and reporting frameworks.
Partner closely with the CRM Manager to ensure: All campaigns are accurately tracked in HubSpot, proper attribution models, lifecycle stages, and reporting structures are applied, and lead sources, campaign data, and performance insights are reliable and decision ready.
Implement andmaintainSEO strategies that drive qualified organic traffic and support long-term demand generation goals.
Ensure digital content isoptimizedfor search, conversion, and buyer relevance,not just visibility.
Collaborate with internal stakeholders to align messaging, positioning, and content value across channels.
Research and assess relevant B2B, retailgrocery, andsoftware-focused publications,platforms, and communities.
Manage digital advertising placements and sponsorships with a focus on ROI, audience relevance, and performance outcomes.
Maintain a centralized calendar of campaigns, media placements, email deployments, and deadlines.
Ensure all digital assets adhere to ECRS’ brand, voice, and formatting standards.
Act as a quality gatekeeper for digital campaign execution whilemaintainingagility and speed.