Digital Marketing Specialist

Vector Security•Marshall Township, PA

1d•Hybrid

About The Position

As a Digital Marketing Specialist, you will be responsible for executing and maintaining core digital marketing initiatives that directly support business growth. This includes ownership of website updates through Optimizely, email marketing execution, CRM lead flow alignment, and creation of actionable reporting using CRM and operational systems such as Optimizely and Microsoft Dynamics 365.

Requirements

Bachelor's Degree in Marketing, Communications, or other relevant field - preferred.
4 years relevant experience - preferred.
Data analysis, project management & organization, Optimizely CMS content management, basic web design/layout skills, Excel and/or Power BI reporting, foundational SEO (including GEO and AEO), email marketing execution.
Optimizely CMS (content blocks, templates, media management), CRM basics (Microsoft Dynamics 365), Microsoft Excel, Microsoft Power BI fundamentals, Google Marketing Tools (GA4, Google Ads basics), project management tools (Basecamp or similar), email marketing platforms (Optimizely Email Marketing), and the willingness and ability to learn AI-driven optimization tools.

Responsibilities

Website Content Management, SEO Fundamentals, GEO & AEO Support:
Maintain, update, and optimize all company websites using Optimizely CMS, including pages, blocks, assets, forms, and templates.
Build and publish landing pages using existing templates and content blocks.
Monitor site performance, SEO health, and analytics.
Apply SEO fundamentals, including metadata, headings, alt text, accessibility, internal links, and URL hygiene.
Support GEO (Geographic SEO) by updating localized content, local landing pages, and regional variations.
Support AEO (Answer Engine Optimization) by formatting content for featured snippets, FAQs, and structured content formats.
Collaborate with IT for basic technical updates, resource changes, and troubleshooting.
Ensure all updates follow brand, accessibility, and foundational SEO standards.
Use Optimizely components correctly and progressively learns more advanced CMS features.
Apply GEO and AEO best practices.
Partner with IT when technical issues arise, escalating appropriately.
Email Marketing Execution & Progressive Use of AI Tools:
Build, deploy, and optimize email campaigns using Constant Contact and/or D365 Customer Engagement (CE).
Use AI tools for subject line optimization, content suggestions, personalization, and engagement scoring.
Develop automated journeys and nurture flows.
Manage audience segmentation, subscriber lists, and data hygiene.
Collaborate with Head of Digital and other stakeholders to ensure seamless Optimizely → D365 lead and contact alignment.
Report on email metrics and make optimization recommendations.
Collaborate with Head of Digital on email strategy and testing plans.
Conduct full QA, testing designs and rendering across devices.
Implement data-driven improvements to increase open, click, and conversion rates.
Ensure clean and compliant data, accurate field mapping, and high deliverability.
Collaborate cross-functionally to ensure message accuracy and brand consistency.
Reporting & Analytics Foundations:
Pull basic reports from GA4, Optimizely email analytics, and D365 leads.
Maintain simple reporting templates and dashboards in Excel.
Track KPIs monthly and support senior team members with deeper analysis.
Provide early-stage insights and provide recommendations, with coaching as needed.
Ensure reporting accuracy and consistency.
Validate data before distributing.
Present findings clearly and concisely.
Learn multi-platform reporting progressively.
Cross-Channel Digital Support:
Assist with paid media tasks such as UTM tagging, landing page setup, and QA.
Support pixel and tag placement with IT guidance.
Help internal teams with digital marketing needs and content updates.
Support ongoing digital initiatives and microprojects.
Complete tasks accurately and meet deadlines.
Communicate clearly with internal stakeholders.
Follow established processes and documentation.
Show willingness and curiosity to learn new tools and methods.