Digital Marketing Specialist, NE, OK, KS

The Nature Conservancy

1d • $60,000 - $75,000 • Remote

About The Position

The Digital Marketing Specialist, NE, KS, OK creates, implements, measures and manages social media content and campaigns on multiple social media platforms (Facebook, Instagram, LinkedIn, X,) to advance conservation goals by reaching targeted audiences with key messages about TNC’s work. They are responsible for writing web features, as needed, and building and updating website content as well as producing e-newsletters for communicating with targeted audiences. They work closely with their team and key stakeholders to develop content that aligns with our organizational priorities and values; matches our brand voice and tone; and helps establish our position as an expert on conservation. They also support integrated digital advocacy campaigns and work with marketing leaders to execute a visibility strategy for chapter leadership by posting new content on behalf of leaders and developing recommendations for best practices on key platforms (e.g. LinkedIn). They manage the online communities on these platforms, engaging with commenters and other handles as necessary, in order to build our audience size and influence conversations relevant to our work. They use software systems to track and analyze web metrics and social media trends, and work with senior marketing managers to implement strategic recommendations. They help advance our social media strategy by bringing new knowledge and thinking to our existing platforms and helping us establish baselines and goals for new platforms (e.g. YouTube).

Requirements

• Bachelor’s degree in related field and 5 years’ related experience or equivalent combination of education and experience.
• Experience cultivating and managing client/customer relationships.
• Experience writing, editing and proofreading.
• Experience organizing and coordinating multiple projects.

Nice To Haves

• Experience in marketing to diverse audiences.
• Experience creating and posting social media content on behalf of an organization.
• Experience managing multiple social media accounts.
• Experience producing web pages and e-mail newsletters.
• Solid knowledge of best practices for social media metrics reporting.
• Experience with social media scheduling software (e.g. Khoros)
• Experience with design software (e.g. Canva) as well as photo and video editing software (e.g., Adobe CS)
• Experience with email software such as MailChimp
• Experience with web production and content management systems (e.g., AEM)
• Proven enthusiasm for developing knowledge of social media trends and evolving platforms.

Responsibilities

• creates, implements, measures and manages social media content and campaigns on multiple social media platforms (Facebook, Instagram, LinkedIn, X,)
• writing web features, as needed, and building and updating website content as well as producing e-newsletters for communicating with targeted audiences
• support integrated digital advocacy campaigns and work with marketing leaders to execute a visibility strategy for chapter leadership by posting new content on behalf of leaders and developing recommendations for best practices on key platforms (e.g. LinkedIn)
• manage the online communities on these platforms, engaging with commenters and other handles as necessary, in order to build our audience size and influence conversations relevant to our work
• use software systems to track and analyze web metrics and social media trends, and work with senior marketing managers to implement strategic recommendations
• advance our social media strategy by bringing new knowledge and thinking to our existing platforms and helping us establish baselines and goals for new platforms (e.g. YouTube)

Benefits

• TNC offers a competitive, comprehensive benefits package including health care benefits, flexible spending accounts, a 401(k) plan with an 8% employer match, parental leave, accrued paid time off, life insurance, disability coverage, employee assistance program, other life and work well-being benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level