Digital Marketing Specialist

Scot Forge•Spring Grove, IL

4d•Onsite

About The Position

The Digital Marketing Specialist leads the evolution of digital marketing, early adoption and integration of AI-enabled marketing at Scot Forge, shaping how the company attracts, engages and converts customers and candidates in a rapidly evolving digital landscape. This person plays a key role in driving demand generation and is responsible for managing our digital presence across multiple channels, optimizing SEO and campaign performance and leveraging data-driven insights. The ideal person has a demonstrated history of utilizing cutting-edge technology, combining strong technical marketing skills with an analytical mindset and a passion to experiment with and integrate new digital tools. Company Background: Scot Forge is a 130 year old, 100% employee-owned company that manufactures custom open die and rolled ring forgings. At Scot Forge, we help our customers with forged solutions from the world’s physical infrastructure, energy, and transportation to manufacturing, mining, and our national defense. From the wheels of NASA’s Curiosity Mars Rover to mission critical components for nuclear submarines, to large hydraulic cylinders for the largest mining trucks on the planet, Scot Forge creates the precision forged metal parts used in demanding applications all over the world.

Requirements

Bachelor’s degree in business, marketing, communication or a related field
3-5 years of hands-on digital marketing experience, including AI platforms, preferably in a B2B or industrial environment
Practical experience managing SEO, Google Ads, Google Analytics, paid social, email marketing platforms and AI-enabled or advanced marketing technologies
Working knowledge of digital marketing strategies and tactics across channels including SEO, SEM, PPC, social media, email marketing, content marketing and digital advertising
Strong analytical skills with the ability to interpret performance data and translate insights into clear recommendations and measurable actions
Strong communication, organizational and project management skills with the ability to manage multiple priorities
Must be authorized to work anywhere in the U.S. without sponsorship
Must be able to pass a 90 day head hair drug test today.

Nice To Haves

Curious and creative problem-solver who is comfortable experimenting with new tools, platforms and AI-driven approaches to improve outcomes

Responsibilities

Manage and optimize all digital marketing channels including AI-driven zero-click search, SEO, paid search, social media, digital advertising, email marketing and the company website across Scot Forge and joint ventures, ensuring performance, consistency and scalability across platforms
Lead the evaluation, testing and integration of emerging digital tools, AI-enabled technologies and new search or media paradigms to expand marketing capabilities and maintain competitive advantage
Leverage AI-enabled and advanced analytics tools to enhance audience targeting, content personalization and campaign efficiency
Partner with Sales and commercial leadership to align digital marketing programs with business objectives, ensuring effective lead qualification, Sales handoff and follow-up
Plan and execute integrated multi-channel campaigns that promotes qualified lead generation, customer engagement and brand visibility, balancing experimentation with performance accountability
Administer marketing automation platforms and digital tools to support Sales team through lead nurturing, segmentation and an optimized end-to-end customer journey informed by real time data
Monitor and analyze digital channel and campaign performance to identify trends, evaluate ROI and continuously optimize programs by applying emerging technologies, platform updates and new tactics