Digital Marketing Specialist - Search & AI

All Energy Solar • Saint Paul, MN

2d • $55,000 - $65,000 • Hybrid

About The Position

All Energy Solar is seeking a Digital Marketing Specialist - Search & AI to join our team. In this role, you’ll help drive high-quality traffic and conversions through paid and organic search campaigns, with a strong emphasis on Google Ads. You’ll work closely with internal teams and external partners to align strategy, ensure accurate targeting, and track performance to optimize results. If you’re data-driven, detail-oriented, and passionate about using digital marketing to support brand and business growth, this could be the perfect opportunity for you!

Requirements

• 2+ years of proven experience in Google Adwords, SEM, PPC, and SEO or a related field, or equivalent experience and education to be considered.
• Demonstrated success in performance marketing, conversion optimization, and online customer acquisition.
• Proficient with Google Adwords, web analytics (e.g., Google Analytics), and keyword tools.
• Experience with bid management tools
• Proficient in SEO/SEM strategy, platforms, and best practices.
• Proficiency in Google Suite/Google Workspace (Slides, Sheets, Calendar, Forms, Docs, Gmail) or related software.
• Strong understanding of SEO/SEM strategy, platforms, and best practices.
• Excellent organizational skills and attention to detail.
• Ability to work under pressure and meet deadlines.
• Strong interpersonal and communication skills for cross-functional and internal collaboration.
• Able to work under pressure, prioritize projects, and meet deadlines.
• Prolonged periods sitting at a desk and working on a computer (frequent).
• Must be able to lift up to 15 pounds at times (infrequent).
• Ability to type at least 50 words per minute (frequent).

Nice To Haves

• Experience in the solar industry or a related sector (energy, home services, construction) (preferred).
• Familiarity with CRM and CMS systems such as HubSpot and WordPress (preferred).
• Familiarity with A/B and multivariate testing methodologies.
• Experience with AI-enhanced SEM tools (preferred).
• Successful experience with CRM software and sales analytics tools (preferred).

Responsibilities

• Strategize, develop, and execute integrated paid and organic search marketing campaigns to drive lead generation, conversions, and revenue growth.
• Support and optimize ongoing Search Engine Marketing (SEM), paid search, and Local SEO campaigns through continuous analysis and performance improvements.
• Conduct comprehensive keyword research, paid keyword discovery, expansion, and optimization to maximize campaign reach and efficiency.
• Execute A/B and multivariate tests; collect, analyze, and interpret performance data to identify trends, insights, and opportunities for maximum ROI.
• Optimize ad copy, extensions, and creative assets across paid search platforms to improve relevance, quality scores, and conversion rates.
• Monitor evolving search trends, platform algorithm changes, and the growing impact of AI in search (e.g., Google AI Overviews), adjusting strategy to maintain strong visibility.
• Enhance All Energy Solar’s digital presence and brand reputation across AI-powered discovery platforms such as ChatGPT, Gemini, and Grok.
• Research and analyze competitor advertising strategies, keywords, and links to inform campaign decisions.
• Manage paid search campaign budgets by estimating monthly costs, staying within allocated spend, and maximizing efficiency.
• Track and reconcile campaign billing, expenses, and discrepancies to ensure financial accuracy and accountability.
• Collaborate with supervisors to define, document, and maintain internal processes related to campaign execution, reporting, and billing.
• Track, analyze, and report on key performance indicators (KPIs) including impressions, click-through rates, conversions, cost-per-acquisition, and ROI.
• Maintain dashboards and generate detailed SEM and website analytics reports to communicate performance insights to stakeholders.
• Leverage automation, bid management tools, and AI-driven solutions to support data analysis, forecasting, and campaign optimization.
• Analyze market trends, competitive landscapes, and digital performance data to guide campaign strategy and budget allocation.
• Collaborate with internal teams to develop and refine ad copy, landing pages, and campaign assets that align with brand standards and business objectives.
• Ensure campaign accuracy and effectiveness by coordinating with cross-functional stakeholders to validate targeting, messaging, and offers.
• Stay current on digital marketing innovations, emerging tools, certifications, and industry best practices through ongoing professional development.
• Perform additional duties and tasks as assigned by management.
• Other duties and tasks as assigned by management.
• Contribute to a positive and inclusive work environment.
• Exemplify All Energy Solar core values (Safety First, Dependability, Do the Right Thing, and Want to Win).

Benefits

• PTO accrual per hour will be .03847, up to 80 hours annually (120 hours annually after year 1).
• 6 paid holidays + 1 floating holiday.
• Dental + vision insurance (free for individual).
• Health insurance (free individual option).
• 401K with company match (eligible after 90 days, age 21+).
• Discretionary Profit Sharing Bonus based on company performance.
• Free employee assistance plan.
• Company-provided training and Continuing Education.
• Much more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees