Digital Marketing Specialist - Paid Media, Marketplaces (RoW)

Crocs, Inc. • Westminster, CO

21h • $65,000 - $75,000 • Hybrid

About The Position

The Digital Marketing Specialist- Paid Media & Marketplaces (EMEA/ROW) for Crocs is responsible for developing, executing, and optimizing paid media campaigns across Amazon, TikTok Shop, Zolando, and other marketplace platforms. You’ll collaborate closely with internal teams and agency partners to accelerate product sell-through, drive revenue, and improve the customer experience across digital touchpoints.

Requirements

• BS or BA in business, merchandising, marketing, or related field – or equivalent years of relevant and related experience
• 2+ years of experience in Digital Marketing required, with hands-on experience in paid search and product feed marketing
• Strong understanding of the fundamentals of retail eCommerce, especially pertaining to interactive marketing functions (affiliate marketing, influencer marketing, paid social, SEO, etc.)
• Highly Passionate about performance marketing and possesses the ability to manage the business by the numbers
• Demonstrated ability to develop strong partnerships and lead change across an organization
• Core business hours are 9 am – 5 pm MT, but preference will be given to candidates who are open to occasional early morning calls to support our team in EMEA time zones

Nice To Haves

• Experience within Amazon Ads, Zolando, TikTok Shop, or other marketplace platforms is highly desirable

Responsibilities

• Lead strategy, execution, and optimization of paid media campaigns across Amazon, TikTok Shop, Zolando, and other marketplace platforms in the EMEA/ROW region.
• Manage and direct agency partners to ensure alignment with performance goals and brand strategy.
• Implement self-service ad campaigns on marketplace platforms such as TikTok Shop Ads. Own full-funnel Amazon Advertising, including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP.
• Monitor campaign performance, conduct deep-dive analyses, and implement robust A/B testing strategies. Allocate and manage paid media budgets to meet both short- and long-term revenue goals.
• Develop and present clear, actionable reports on campaign performance and testing outcomes. Use data analytics to drive decision-making and continuously improve campaign efficiency.
• Collaborate with cross-functional teams (e.g., GTM, sales, planning) to align marketing efforts with business objectives
• Stay current on digital marketing trends, tools, and best practices, serving as the in-house subject matter expert for marketplace paid media

Benefits

• This position is eligible to participate in a company incentive program.
• This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees