Paid Media Manager, Digital Marketing

QAD, Inc.•Miami, FL

2d•$130,000 - $140,000•Remote

About The Position

Redzone is seeking a proactive and results-driven Paid Media Manager to execute and optimize multi-channel digital marketing campaigns that drive awareness, engagement, and high-quality leads. Reporting to the SVP of Marketing, this role will manage day-to-day digital execution across SEM, paid social, programmatic, and ABM programs, working closely with Product Marketing, Field Marketing, and Sales to support demand generation goals. The ideal candidate has hands-on experience managing paid and organic digital channels, understands the evolving digital landscape and emerging media platforms, and brings curiosity, creativity, and a data-driven mindset to every campaign.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field.
3–5 years of experience in digital marketing, ideally in B2B software/SaaS.
Hands-on experience managing campaigns in Google Ads, LinkedIn, and other paid media platforms.
Previous experience in creating ABM strategies, tools, and data-driven targeting.
Strong analytical skills and comfort working with performance metrics and dashboards.
Excellent communication, collaboration, and project management skills.
Curiosity and passion for testing new digital tools, channels, and AI-driven opportunities.

Nice To Haves

Experience with manufacturing or vertical/industry marketing is a plus.

Responsibilities

Plan, launch, and optimize integrated digital campaigns across search, display, social, and ABM channels.
Manage day-to-day execution of paid search (SEM) and paid social programs across platforms such as Google Ads, LinkedIn, and Meta.
Test new channels and emerging digital formats to expand reach and improve ROI.
Collaborate with Product Marketing and Field Marketing to align digital campaigns with product launches, events, and industry initiatives.
Track, analyze, and report on key performance metrics—traffic, engagement, MQLs, and conversions—to continually improve results.
Optimize campaigns for performance using A/B testing, audience segmentation, and creative iteration.
Partner with Analytics to ensure accurate attribution, reporting, and insights that inform strategy and budget decisions.
Support the development and execution of Account-Based Marketing programs in partnership with Sales and the Digital Marketing Director.
Leverage intent data, audience targeting, and personalization to reach decision-makers across key accounts and verticals.
Contribute to content and creative strategies that resonate with target personas.
Ensure website landing pages and campaign experiences are optimized for lead generation and conversion.
Partner with Product Marketing to ensure consistent messaging and storytelling across digital channels.
Maintain a strong understanding of SEO and AEO (AI Engine Optimization) best practices to enhance organic visibility.